Marketing Technology Manager

LOCATION

Phoenix, AZ;
Denver, CO;
Kansas City, MO;
Nashville, TN;
Dallas, TX;
Houston, TX;
Oklahoma City, OK; or Tulsa, OK

Chief Marketing Officer

The Marketing Technology Manager serves as the lead strategist and day-to-day manager for the firm’s marketing technology platforms, including the website, intranet, CRM, email marketing tools, analytics platforms and related digital communication systems. This role is responsible for ensuring the firm’s technology stack is well managed, effectively integrated and leveraged to create efficiencies, improve collaboration, strengthen data quality and uncover actionable insights that support client development and business development opportunities.

Working closely with marketing team members, attorneys, attorney teams and support staff, the Marketing Technology Manager translates data into practical intelligence and proactively helps stakeholders use that intelligence to enhance pursuits, deepen client relationships and advance firm growth objectives.

At Spencer Fane, we carefully consider a wide range of factors when determining compensation, including but not limited to location, skillset, experience, training, licenses, certifications and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. We expect the starting salary for this position to be between $100,000 and $130,000.

• Serve as the primary manager and subject matter resource for the firm’s marketing technology stack, including the CRM, website, intranet, email marketing platform, analytics tools and related systems used to support marketing and client development efforts.
• Contribute to the firm’s broader strategy for leveraging technology to create efficiencies, improve collaboration, strengthen internal processes and identify new opportunities for client development and business growth.
• Manage all aspects of the firm’s CRM database and associated technologies, including, Pardot, Introhive, Power BI and other related platforms, with responsibility for maintenance, implementations, integrations, reporting, policies, procedures and training.
• Play a key role in identifying, evaluating, recommending, implementing and deploying new technologies that support marketing and client development efforts, including tools related to experience management, pitches and proposals, business development intelligence, relationship mapping and campaign performance.
• Develop comprehensive reports, dashboards and actionable insights that help internal marketing teams, attorneys and attorney teams make informed decisions related to events, client development initiatives, pitches, proposals, public relations opportunities and other business development pursuits.
• Proactively identify trends, opportunities, relationship insights and data-driven recommendations that can be used to support attorney teams, strengthen pursuit strategies and help the firm compete more effectively for new work.
• Partner with marketing team members, attorneys and support staff to translate data and analytics into clear, practical guidance that supports outreach, follow-up, targeting, cross‑selling and client relationship development.
• Maintain and improve data quality across marketing technology platforms by regularly analyzing, updating, cleaning and reviewing data for accuracy, consistency and completeness.
• Create, update, maintain and document firmwide guidelines, processes, data standards and best practices to promote consistent use of the digital marketing platforms by all users and data sources.
• Provide training, guidance and responsive support to marketing team members, attorneys and support staff on CRM use, reporting, mailing lists, analytics tools and other marketing technologies.
• Manage, maintain and optimize the firm’s website, serving as project manager and primary contact for website‑related projects, enhancements and initiatives.
• Optimize website content to improve visibility, usability and search performance; provide regular reporting on website, email communications, blog and campaign…