Director, Brand Design

Base pay range

$/yr - $/yr

Articulate is the leading SaaS provider of online training solutions for the new world of work. Our industry‑leading course creation platform makes it easy for organizations to build engaging, custom content to effectively onboard new hires, stay compliant, upskill employees, and more.

As the Director, Brand Design, you’ll lead the creative and strategic alignment of our multidisciplinary Brand Design team across all verticals, ensuring systems and work align with the business priorities and brand standards, and provide creative direction for the team. You’ll work closely with the VP of Design, Directors of Messaging and Product Design, and Creative Operations and Marketing teams to build and maintain a strong brand that makes a genuine connection across the full customer experience.

Our ideal candidate is a highly experienced, strategic design leader with deep experience managing teams of designers in a SaaS or in‑house B2B setting. You’re passionate about building strong cross‑functional relationships and fostering a creative culture of collaboration, positivity, innovation, and growth. As a leader, your proficiency in presenting to executives with confidence and clarity is high. You’re well‑versed in leading multidisciplinary creative teams in close collaboration with marketing to deliver consistent, high‑converting design across web, digital, print, motion, social, and event production.

You’re able to lead, inspire, and nurture a growing brand design team, demonstrate deep self‑awareness and empathy, and naturally elevate others to do their best work.

• Work directly with executive leadership team on brand strategy, presenting creative work, defending design decisions, and fostering alignment
• Build key frameworks for scale, quality, and cohesion across Brand Design
• Drive creative and strategic alignment of our Brand Design team across all verticals, ensuring systems and work meet business needs and brand standards
• Partner with top design leadership including VP of Design, Messaging Design, and Creative Ops leaders to identify holistic design team challenges, foster visibility and alignment, cultural wins, and team growth opportunities
• Help maintain a customer‑centric and innovative culture at Articulate

• Foster alignment across Brand Design with key internal initiatives, consistent operations, manager coaching, prioritization guidance, and fostering efficiency
• Identify key opportunities for strategic collaboration across Brand Design verticals as well as with the greater design and marketing organization
• Nurture clear and frequent communication lines across cross‑functional teams to effectively drive project work and new initiatives forward
• Manage, coach, and mentor senior design managers, supporting their growth as strategic leaders and ensuring they are empowered to lead their verticals effectively
• Demonstrate a strong and strategic leadership voice, instilling confidence, mitigating team anxiety, speaking for impact across all audiences, and elevating team morale through clear, impactful communication
• Foster a culture of experimentation, rapid ideation, and comfort with AI tooling in strategic applications for increased velocity and impact across brand creative
• Own the strategic makeup and structure of your team, setting the team up for success with key partners across Design and GTM in accordance with business goals

• Translate business priorities into long‑range creative strategies in partnership with Messaging Design, ensuring each strategic area (growth & motion, brand & identity, web) aligns to company goals and evolves cohesively
• Strategically push the evolution of the Articulate brand experience and identity, how it drives business value with clear outcomes, and how it resonates with our core audiences
• Provide focused design feedback or creative direction where work may be missing the strategic mark, falling outside of our brand guidelines, quality bar, or executive vision
• Run design thinking sessions and creative discovery exercises to build awareness,…