Sr. Key Account Manager, Amazon

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Come explore opportunities within Brunswick, a global marine leader () committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Menomonee Falls, WI

Workplace Category: Hybrid

Travel Required: Yes, 30% – 60% travel depending on season.

Direct Reports: 0

Pay Range: $103,200 – $144,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

The Sr. Key Account Manager (Sr. KAM) – Retail is a highly experienced commercial leader responsible for managing Navico Group’s most strategic and complex retail partnerships, driving sustainable growth, category leadership, and long‑term value creation.

Building on the core KAM role, the Sr. KAM brings deep industry expertise, advanced retail and category knowledge, and a strategic mindset, enabling them to navigate complex customer structures, influence senior stakeholders, and lead high‑impact initiatives.

In addition to owning key accounts, the Sr. KAM serves as a mentor and role model for developing KAMs, helping elevate capabilities across the retail organization. The role plays a critical part in shaping account strategies, advancing best practices, and ensuring consistent execution of the KAM framework across the team.

Strategic Account Leadership (Complex Accounts)

• Own and lead Navico Group’s largest, most complex, and highest‑value retail accounts
• Develop and drive multi‑year Joint Business Plans aligned to strategic priorities of both Navico Group and retail partners
• Engage and influence senior stakeholders (buying directors, category leaders, executives) within retail organizations
• Navigate complex organizational structures to align decision‑makers and accelerate growth initiatives

Advanced Business Planning & Performance Management

• Lead high‑impact Quarterly Business Reviews (QBRs) with executive‑level insights and forward‑looking strategies
• Provide advanced analysis of performance trends, identifying risks, white‑space opportunities, and investment priorities
• Drive accountability for delivery of commercial targets, initiatives, and profitability metrics
• Translate retailer and internal data into strategic recommendations with measurable outcomes

Data‑Driven Commercial Excellence

• Leverage sophisticated POS analysis, shopper insights, and market data to influence retailer decisions
• Deliver advanced, insight‑led recommendations on assortment strategy, pricing architecture, promotions, and category positioning
• Identify and drive category growth opportunities through data storytelling and strategic positioning
• Act as a thought leader internally on retail data utilization and best practices

Category Leadership & Merchandising Strategy

• Lead the development of best‑in‑class planograms and category strategies that maximize performance and brand presence
• Influence retailers at a category level, positioning Navico Group as a strategic category partner rather than a supplier
• Evaluate planogram effectiveness and continuously optimize based on performance metrics and shopper behavior
• Drive excellence in omnichannel merchandising, including in‑store and digital retail environments

Growth Strategy & Execution

• Identify and lead complex growth initiatives, including:
  • New product introductions
  • Assortment expansion and rationalization
  • Omnichannel strategies
  • Strategic promotional planning
  • Build clear, executable commercial plans with defined KPIs and measurable ROI
  • Ensure flawless execution of strategic initiatives across internal and external teams

Mentorship & Team Leadership

• Act as a mentor and coach to KAMs, supporting their development in strategic selling, data analysis, and account management
• Share best practices, tools, and frameworks to elevate team performance
• Support onboarding and development of new KAM talent
• Act as a senior sounding board and escalation point…