B2B Marketing Specialist

Aberdeen Dynamics is an employee-owned industrial solutions provider specializing in engineered hydraulic systems, fluid power components, fluid conveyance products, and sealing solutions. We serve customers across industries including energy, manufacturing, mobile equipment, aerospace, and industrial services, operating in a business that is highly technical and built on long-term, relationship-driven customer partnerships.

The B2B Marketing Specialist is a hands‑on role that supports and helps build Aberdeen’s marketing efforts across lead generation, customer engagement, brand development, and sales enablement. This position requires curiosity, initiative, and strong judgment, along with a willingness to learn a technical business and collaborate closely with sales and leadership.

This role is well suited for a marketer who wants exposure to both strategy and hands‑on execution. The position is designed for someone who enjoys being close to the work, contributing ideas, and helping shape how marketing is done while building responsibility over time. Aberdeen’s marketing function is still developing, and this role will play an important part in establishing foundational strategy, processes, and execution.

Candidates who enjoy building, refining, and growing a marketing function are encouraged to apply.

The position reports directly to the Vice President of Sales and offers a clear path for career development as Aberdeen continues to invest in marketing as a growth driver.

This role supports marketing efforts across Aberdeen Dynamics and its family of brands (Aberdeen Dynamics, Fluid Specialties, Industrial Specialties, Valtec CNC & Southwest Seal & Supply).

Lead Generation & Campaign Support

• Support the planning and execution of B2B lead generation campaigns across email, Linked In, and digital channels.
• Participate in building and improving lead nurturing efforts from initial awareness through handoff to sales.
• Assist in tracking campaign performance and engagement to support continuous improvement.
• Work closely with sales leadership to align marketing activity with pipeline priorities.
• Work with quote/lead forms and coordinate with sales on routing or follow‑up.
• Support trade show and sales event coordination including materials, logistics, and follow‑up.

Customer Retention & Expansion

• Support marketing initiatives focused on nurturing and expanding relationships within the existing customer base.
• Assist in developing communications that support cross‑sell, upsell, and long‑term customer engagement.
• Collaborate with internal teams to improve consistency and quality of the customer experience.

Content Creation & Organization:

• Develop and organize marketing content including emails, presentations, digital assets, and campaign materials.
• Contribute ideas that improve awareness, engagement, and differentiation in the market.
• Capture video and photography of products, facilities, and events as needed.
• Update and maintain organized asset libraries (photos, videos, design files, templates, etc).
• Update and create sales promotion items like flyers, collateral, and sales pieces.
• Assist with external company news, articles, and blog content.

Brand Governance:

• Help ensure consistent messaging aligned with Aberdeen's brand and value proposition.
• Uphold and maintain company brand guidelines across all brands.
• Coordinate updates to core brand materials including letterhead, templates, and email signatures.
• Assist retail locations with signage, branding consistency, messaging, and visual identity.

Digital & Channel Management:

• Run and maintain Linked In company pages across all brands, including content posting and engagement.
• Maintain company websites, including updating content and coordinating changes when needed.
• Collaborate with others to update e‑commerce site promotions or graphics.
• Monitor and manage business profiles across platforms (Google Business, Bing Places, Apple Business) including bios, photos, hours, and review responses.
• Monitor and manage You Tube presence.

Collaboration & Agency Support

• Work with external agency partners to support campaign execution, content development, and digital…