Management Associate

Management Associate page is loaded## Management Associate locations:
Kowloon Baytime type:
Full time posted on:
Posted Todayjob requisition :
JR-118744

We look for the
** risk-takers**, the
** collaborators**, the
** inspired
* * and the
** inspirational**. We want the people who are brave enough to work at the
** cutting edge
** and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset,
** let's get started with your application**. Take a look at our other open positions too. Our
** many opportunities
** can lead to
** infinite possibilities**.
** Program Duration:
** 21 Months of Accelerated Growth
** The Mission
** The Management Associate (Sales & Marketing) will be responsible for supporting both sales and marketing functions, managing a range of Sony products, and strengthening the brand’s presence across key retail touchpoints. This includes overseeing shopfront displays, retailer websites, e‑commerce platforms, email communications, and other customer interaction points, with particular emphasis on the point of purchase.
** Your Impact (Landing Role Responsibilities)
***
* A.
**** Sales
* ** Build and maintain strong relationships with channel partners, distributors, and key B2B clients to drive sales and increase brand visibility.
* Assist in planning and executing channel sales strategies that align with Sony’s objectives, ensuring targets and growth initiatives are met.
* Conduct market and competitor analysis to identify sales opportunities and support strategy adjustments to capture market share.
* Collaborate with internal sales, marketing, and support teams to ensure seamless execution of channel initiatives and meet partner needs.
* Monitor channel performance, provide insights, and make recommendations to help achieve sales goals and align with KPIs.
** B****. Retailer Touchpoint Strategy & Planning
*** Develop a holistic Retailer Touchpoint Map covering shopfront, EC, CRM (eDM, app, SMS/push), loyalty programs, and social channels.
* Plan integrated joint campaigns with each retailer based on shared objectives, seasonal opportunities, and category priorities.
* Ensure Sony’s communication and experience principles are consistently represented across all retailer customer journeys.
** C****. Data-Driven CRM & Customer Segmentation
*** Work closely with retailers to explore and define potential customer segments using retailer's insights.
* Collaborate with internal CRM teams to align segmentation logic with Sony’s strategies.
** D****. Campaign Execution & Optimization
*** Lead end-to-end execution of retailer campaigns:
briefing → asset alignment → deployment → reporting → optimization
* Manage creative and message alignment with internal team such as Marketing Communication, Product Marketing.
* Track and analyze performance metrics e.g. traffic, conversion rate, incremental revenue.
* Use insights to continuously improve segmentation, creative, and channel mix.
** Who We Are Looking For**
* *
* Education:

** A Bachelor’s degree in Business, Marketing, or a related discipline.
* *
* Experience:

** A fresh graduate or a professional with less than 1 year of experience.
* ** Communication:
** Fluent in English, Cantonese, and Mandarin.
* ** The "Sony" Mindset:**  + Strategic Mindset:
Ability to see how data and partnerships can be turned into customer traffic.  + Relationship Management:
Skilled at working with internal and external partners to achieve shared marketing goals.  + Analytical Ability:
Comfortable reviewing financial data and marketing metrics to guide decision-making.#
** Purpose
* * Fill the world with emotion, through the power of creativity and technology.#
** Values
* *** Dreams & Curiosity
** Pioneer the future with dreams and curiosity.
** Diversity
* * Pursue the creation of the very best by harnessing diversity and varying viewpoints.
** Integrity & Sincerity
** Earn the trust for the Sony brand through ethical and responsible conduct.
** Sustainability
* * Fulfill our stakeholder responsibilities through disciplined business practices.
#J-18808-Ljbffr