DTC Creative Strategist

Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.

We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale.

You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.

This role is for someone who understands that creative is the biggest lever in paid growth.

• Develop high-converting direct response ad concepts for Meta, Tik Tok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Kill underperformers fast and double down on what works
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

• Proven experience as a Creative Strategist for D2C brands
• Deep understanding of Meta & Tik Tok ad creatives
• Experience scaling ads (not just launching them)
• Strong copy instincts (hooks, headlines, CTAs)
• Data-driven mindset with creative intuition
  
  Ability to move fast, test fast, and learn fast

• Direct response copywriting
• Performance analysis & iteration
• Clear briefing & communication
• Strong ownership mentality

• Experience in beauty, skincare, or supplements
• Experience marketing to women 40+
• Familiarity with UGC-driven ad systems
• Experience working in fast-scaling D2C brands

• Consistent flow of new winning creatives
• Clear creative direction for the entire ad pipeline
• Ads that both convert and build brand trust
• Scalable systems for testing and iteration
• Strong collaboration across the marketing team

• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand