Social Media & Content Strategy Director

About the Organization

Experience Tulsa is a culture and lifestyle brand that brings Tulsa's story to life through digital storytelling and immersive events. We showcase the city's neighborhoods, creative community, and entrepreneurial spirit to help individuals discover why Tulsa is a compelling place to live, work, and build a future.

As part of a collection of talent programs supported by the George Kaiser Family Foundation—including Tulsa Remote, Campus Tulsa, and Tulsa Service Year—Experience Tulsa creates content and experiences that showcase what Tulsa is really like, helping both newcomers and longtime residents connect with the city's culture and community.

The Social Media & Content Strategy Director leads Experience Tulsa's digital storytelling strategy and execution, directing a creative team responsible for bringing Tulsa's story to life through compelling social media content, video, photography, and organic digital campaigns that showcase culture and lifestyle in Tulsa. This role requires a cultural curator with strong editorial instincts and a keen eye for visual storytelling;

someone who understands what stories resonate, can spot emerging trends before they peak, and has the taste and creative vision to position Experience Tulsa at the forefront of digital storytelling. The ideal candidate brings a media or journalism sensibility to content creation, combining narrative craft with audience development expertise, and a strong eye for visual creative that elevates the brand. This role serves as both the primary creative leader for the Experience Tulsa brand and the operational manager of the creative team.

The majority of this role focuses on leading digital storytelling efforts for Experience Tulsa by developing content strategies, overseeing social media channels, directing video and photography production, and ensuring the brand remains dynamic, authentic, and audience‑centered across all digital platforms.

• Lead the development and execution of digital storytelling strategies for the Experience Tulsa brand across social media platforms, video, photography, website, and digital campaigns.
• Oversee Experience Tulsa's social media presence, content calendar, and audience engagement strategies, ensuring content showcases Tulsa authentically and drives measurable engagement.
• Direct video and photography production from concept development through post‑production, ensuring visual storytelling aligns with brand strategy and resonates with target audiences.
• Develop creative briefs, campaign concepts, and content strategies that bring the brand narrative to life and support organizational goals.
• Provide hands‑on creative direction and serve as final decision‑maker for all ET brand creative work, ensuring deliverables meet brand standards and storytelling goals.
• Optimize digital content performance and audience insights, using data to refine storytelling approaches, optimize content mix, and improve engagement across platforms.
• Lead experimentation with emerging platforms, formats, and storytelling techniques, positioning Experience Tulsa as an early adopter and innovator in digital place‑based storytelling.
• Develop and execute audience growth strategies across social platforms, with clear goals for building, engaging, and scaling ET's digital community. Track audience development metrics and adjust tactics to maximize reach and engagement.
• Serve as the brand steward for the creative voice, visual identity, and storytelling standards across all digital channels.
• Partner with the Director of Marketing to align digital storytelling with broader marketing objectives and strategic initiatives.

• Supervise and develop a creative team (social media managers, videographer, photographer and editor, copywriter, and website maintenance specialist), setting clear expectations and providing ongoing feedback.
• Balance creative excellence with production realities, helping staff navigate competing deadlines across ET brand work and partner brand projects while maintaining…