Consumer Lifecycle Marketing Manager

## Consumer Lifecycle Marketing Manager Apply locations:
Plano-Parkwood:
Durant, OKtime type:
Full time posted on:
Posted 3 Days Agojob requisition :
R 06723##
** Join Our Team!
** We have a great team of friendly, talented and inspiring people at First United. As a learning organization, we take pride in offering exciting opportunities for employees to grow and follow their passions. That's one of the many reasons First United has been voted as one of the top places to work in Oklahoma since 2009! Browse this page to find out more about the First United culture and the many benefits of working here.

Then, use our "Get Started" section to take your first step to being a part of First United.## The Position###
** Job Title
** Consumer Lifecycle Marketing Manager###
** Job Description
** Summary The Consumer Lifecycle Marketing will drive Customer Lifetime Value (CLV) by crafting acquisition, onboarding, cross-inform, activation, engagement and win-back strategies. integrated strategies driving deposit, loan, and product growth across the enterprise through data-driven strategies and campaigns. This is accomplished by aligning business lines and elevating the Spend Life Wisely (SLW) message, strengthening customer trust, deepening relationships, and delivering measurable results, while ensuring marketing investments are optimized and budgets are effectively managed.

Function The goal is to produce measurable, full-funnel results by engaging the right person, with the right offer, in the right channel, at the right time. Along with CLV, Customer Acquisition Cost (CAC) and Return on Marketing Investment (ROMI) are key metrics that this leader is responsible for optimizing.

This role involves both strategy and execution. That means growth opportunities are identified by partnering with line of business leaders, community bank leadership, and department leaders. Then, high-propensity targets are selected, offers crafted, and campaigns developed and fully launched. The work includes analyzing opportunity, developing messaging, gaining compliance approval, informing stakeholders, managing projects, and measuring results.

The role will foster valuable partnerships with our community bank, retail and product organizations to drive strategies focused on engaging customers and prospects as they travel through their buyer’s journey. The mission is to “meet the customers where they are.”Areas of Focus
· Retail:
Lead the team that develops and implements strategies to drive retail deposit and loan growth through acquisition, activation and cross-inform campaigns. Engage the customer through the entire lifecycle from awareness through conversion and into up-sell. Equip bankers with the tools and insights they need to better serve customers and position the bank as their trusted financial partner.
· Community Banks:
Support the growth of community banks by driving deposit and loan expansion, while reinforcing trust in our brand among both external customers and internal partners. Develop region-specific strategies tailored to local market needs and target audiences. Partner with community bank marketing teams to establish clear processes, performance metrics, and strategic guidance that ensure consistency, alignment with our SLW message, and delivery of impactful resources.
· Supervision:
Manage a team of four direct reports whose main focus is the direct support of Community Bank events, sponsor ships, and local special offers.o Community Bank & SLW Event Coordination:
Manage community bank event strategies and marketing requests, and oversee the in-person channel experience, including print, lobby, and frontline marketing assets.o Design:
Oversee the design and creative function to maintain brand consistency and deliver graphics and visual assets for campaigns, leadership, and business units.o Compliance:
Serve as the First Line of Defense for compliance, reviewing advertising and campaign materials.o Brand

Experience:

Lead digital engagement strategies across social media and community channels, and drive participation and brand adoption through event-driven campaigns (e.g., UAK, seasonal initiatives).Capabilities We…