Experience Tulsa Marketing Specialist

Experience Tulsa Marketing Specialist

Experience Tulsa (a program under InTulsa Initiative, LLC) is a culture and lifestyle brand that brings Tulsa's story to life through digital storytelling and immersive events. We showcase the city's neighborhoods, creative community, and entrepreneurial spirit to help individuals discover why Tulsa is a compelling place to live, work, and build a future.

As part of a collection of talent programs supported by the George Kaiser Family Foundation—including Tulsa Remote, Campus Tulsa, and Tulsa Service Year—Experience Tulsa creates content and experiences that showcase what Tulsa is really like, helping both newcomers and longtime residents connect with the city's culture and community.

The Experience Tulsa (ET) Marketing Specialist is part of the Experience Tulsa marketing team and reports directly to the ET Marketing Manager. This role supports the day-to-day marketing operations of the ET marketing function by executing copywriting for blogs and newsletters, managing email marketing campaigns, and supporting marketing execution for the ET Events Team. This role will support the ET brand and other talent pillar programs and initiatives as assigned including Tulsa Visa Network, Elevate Your Career, Find Your Tulsa, Tulsa Bound, T-Town Homecoming, etc.

Core Responsibilities

Email Marketing & Campaign Execution

• Build, schedule, and deploy email marketing campaigns in Hub Spot under direction of the Marketing Manager.
• Manage audience lists, segmentation, and targeting as directed, ensuring the right messages reach the right audiences.
• Execute marketing campaigns that support ET Events, Community, Recruitment and Talent Pathways Team's initiatives, including pre-event promotion, event communications, and post-event follow-up.
• Coordinate with various ET Stakeholders to understand event goals, timelines, and messaging needs, and produce event-related marketing copy and emails accordingly.
• Monitor and report on email and events campaign performance metrics, sharing results with the Marketing Manager.

Project Coordination & Support

• Be the first to field and triage incoming marketing requests submitted through Asana, assigning to appropriate team members, asking follow-up questions, and confirming next steps with the Marketing Manager.
• Maintain task tracking and deadlines in Asana, proactively communicating status updates to the Marketing Manager.
• Maintain the integrated campaign calendar with accurate timelines and deliverables.
• Organize campaign documentation, content templates, and marketing assets for easy team access.
• Support vendor coordination and administrative campaign logistics as directed by the Marketing Manager.

Content Creation & Copywriting

• Produce newsletter content, including writing, content curation, and formatting, aligned with ET's marketing strategy and campaign calendar.
• Maintain a content production schedule for blogs and newsletters, tracking drafts, reviews, and publish dates in Asana.
• Execute small to mid-size design requests using Canva and Google Slides. Experience with Adobe Creative Suite is a plus.
• Support copywriting needs for the ET Brand blog as directed for the Social Media and Content Strategy Director and working closely with the ET Marketing Manager.

Other duties as assigned.

Requirements

Education and Experience

• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred, or equivalent combination of education, training, and experience.
• Minimum of 2 years of experience in a marketing role, preferably in a nonprofit, social impact, talent attraction, or destination marketing setting.

Necessary Mindsets and Skills

• Communication:
  Communicates clearly, promptly, and appropriately for the audience. Shares updates proactively, explains work with clarity, and selects suitable communication channels with growing independence.
• Collaboration:
  
  Works effectively with peers and cross-functional partners, including the ET Events Team and the Social Media & Content Strategy Director's creative team. Actively engages in open dialogue and feedback sessions to support aligned campaign execution.
• Writing & Editorial Quality:
  Produces clear, compelling, audience-centered content consistently and on deadline. Adapts tone and style to fit ET's brand voice across blogs, newsletters, and email communications.
• Project Management & Organization:
  Manages workload independently by planning and prioritizing tasks, meeting deadlines, tracking progress, and closing tasks with clear documentation. Keeps project management tools current and stakeholders informed.
• Data-Driven Decision Making:
  Uses data relevant to their work to inform decisions. Gathers and explores email and campaign performance metrics for trends or gaps, and shares findings with the Marketing Manager to support strategy refinement.
• Technical Proficiency in Marketing Tools:
  Hub Spot, Canva, Asana, Webflow, Google Suite, Outlook, and Slack.

Physical Requirements

• Ability to work at a computer for extended…