Senior Media Buyer & Creative Strategist

This position is onsite in Fayetteville, AR.

Own the creative. Own the media. Help scale $500K/month toward $2M-$3M+.

Our client is a profitable, privately funded growth partner that builds and scales brands for some of the world's most influential and outspoken creators. We handle the work behind the scenes - from product and brand development through creative, acquisition and monetization - so our partners can stay focused on their audience. With no VC or private-equity distractions, we move quickly, stay accountable to results and give strong operators the ownership to make a visible impact.

They are hiring a hands-on DTC performance marketer who can take an insight from market research to winning creative - then launch, optimize and scale it profitably. You will own the full front end of acquisition across assigned brands, including angles, scripts, creative direction, campaign execution and performance analysis. This is a high-accountability role for someone who wants to be in the work every day and be measured by spend, CPA, ROAS and creative output.

COMPENSATION LOCATION BENEFITS Based on Experience Base + performance bonus In-house preferred Hybrid possible for the right fit Health, dental, vision, life 401(k) match + up to 3 weeks PTO

• 4-6+ years of hands-on DTC direct-response experience. You have personally managed six-figure monthly budgets; seven-figure experience is a strong plus. Supplement, nutraceutical or comparable direct-response offers are preferred.
• Proven creative-to-scale results. You have personally developed the angles, hooks, scripts or ads that drove measurable growth - and can share a portfolio or clear examples of work that scaled.
• Deep Meta Ads expertise. You also bring meaningful experience across at least two of Google, Tik Tok, Snap, App Lovin or native advertising.
• Strong direct-response copywriting and creative direction. You can write persuasive hooks, scripts and ad copy, then brief and direct editors, designers and on-camera talent toward performance.
• Advanced research instincts. You know how to mine customer reviews, comments, forums, competitor ads and customer data for language and insights that become winning angles.
• Confident tracking, attribution and analysis skills. You are comfortable with pixels, CAPI, UTMs and attribution tools, and can reconcile platform reporting with back-end performance and unit economics.
• An operator's mindset. You are organized, process-driven and accountable, with clean campaign structures, naming conventions, creative libraries and documentation.
• Clear, low-ego communication. You explain what is happening, why it is happening and what you will do next - concisely and collaboratively.

• Research and angles (25%):
  Study customers, competitors, reviews, comments, and ad libraries; translate insights into a steady pipeline of testable hypotheses.
• Scripts and creative direction (25%):
  Write hooks, scripts, and copy; brief editors, designers, and talent; ensure every asset is built to convert.
• Media buying (30%):
  Build, launch, monitor and optimize campaigns daily across assigned platforms, managing budgets, bids, audiences and placements against targets.

• Reporting and analysis (20%):
  Review daily and weekly performance, reconcile platform and back-end data, diagnose results and feed learnings into the next creative cycle.

• Own the accounts. Quickly learn the brands, offers and audiences; audit campaign structure, pixels, attribution, audiences and creative; establish a clean, scalable foundation.
• Build a faster creative engine. Create a reliable weekly rhythm for research, angles, scripting, production, testing and reporting - with clear…