Associate Manager of Membership and Annual Giving

Associate Manager of Membership & Annual Giving

Reporting to the Senior Director of Mission Advancement, the Associate Manager of Membership & Annual Giving is responsible for the day-to-day administration, implementation, and growth of the membership and annual giving programs for the Woody Guthrie Center and Bob Dylan Center.

Working under the strategic direction of the Senior Director of Mission Advancement, this position executes initiatives that strengthen member and donor engagement, increase retention and participation, and generate contributed revenue in support of the American Song Archives mission. The Associate Manager builds and maintains meaningful relationships with members and annual donors, ensures exceptional stewardship and customer service, and collaborates across departments to enhance the overall supporter experience.

Essential Duties

Membership Program Administration & Growth

• Implement membership acquisition, retention, renewal, and upgrade strategies in partnership with the Senior Director of Mission Advancement.
• Manage membership campaigns, including acquisition efforts, monthly renewals, lapsed member reactivation, direct mail, email communications, online membership processing, prospecting, and community outreach initiatives.
• Monitor membership performance and recommend opportunities to increase membership participation, retention, engagement, and revenue.
• Oversee the creation, administration, fulfillment, and evaluation of membership benefits, including membership cards, member premiums, newsletters, digital content, and exclusive member experiences.
• Evaluate membership benefits and premiums to ensure strong member value and responsible use of organizational resources.
• Develop and implement innovative member recognition, engagement, and retention opportunities, including member events and community partnerships.

Annual Giving & Donor Stewardship

• Execute annual giving initiatives, including annual appeals, direct solicitation campaigns, Giving Tuesday, year-end fundraising efforts, and other annual fund programs.
• Partner with the Senior Director of Mission Advancement to strengthen member and donor relationships and encourage member-to-donor conversion.
• Cultivate, steward, and retain annual fund donors through personalized communications, recognition opportunities, and ongoing engagement.
• Support donor engagement and relationship-building efforts by tracking constituent interactions, documenting stewardship activities, and maintaining accurate records of donor cultivation opportunities.
• Identify members and donors with potential for deeper philanthropic engagement and refer qualified prospects to the Senior Director of Mission Advancement for further cultivation.

Communications & Marketing

• Develop, write, and manage membership, annual fund, and stewardship communications.
• Draft and maintain membership welcome communications, renewal requests, donor acknowledgements, fundraising one sheets, fundraising appeals, newsletter content, web content, and other donor-facing materials.
• Collaborate with marketing staff to ensure consistency of messaging, branding, and design across membership and fundraising materials.
• Partner with marketing staff to maintain membership and donor-related content on the Woody Guthrie Center and Bob Dylan Center websites.
• Tailor messaging for members, donors, prospects, and lapsed supporters to encourage engagement, renewal, upgrades, and giving.
• Draft acknowledgements, stewardship correspondence, and donor communications.

Events & Constituent Engagement

• Work with events staff to plan and execute member events, previews, appreciation gatherings, and other donor engagement opportunities.
• Collaborate with Guest Services to support membership sales, cultivation, and retention initiatives within the visitor experience.
• Support efforts to convert visitors, event attendees, subscribers, and other constituents into members and donors.
• Represent the organization at museum-sponsored programs, events, exhibit openings, and community outreach activities as needed.

Database Management & Reporting

• Partner with the Database Manager to ensure the accurate and timely entry of membership and donor gifts into Tessitura or other donor management systems.
• Maintain accurate donor and member records, files, and documentation.
• Generate and analyze membership and annual giving reports, including participation, retention, revenue, campaign performance, and engagement metrics.
• Track and document constituent engagement activities, stewardship efforts, and prospect referrals.

Patron Service & Support

• Provide exceptional service to members, donors, and prospective supporters via phone, email, mail, and in-person interactions.
• Ensure gifts are appropriately acknowledged and membership benefits are fulfilled accurately and promptly.
• Support departmental projects and perform other duties as assigned.
• Other duties as assigned.

Requirements

Requirements & Qualifications

Education & Experience

• Bachelor's degree from an accredited…