Senior Sales and Marketing Manager

Role & responsibilities Key Account Management

• Manage and develop relationships with strategic key accounts in Food & Beverage, Nutraceutical, Pharmaceutical, and Personal Care sectors.
• Act as the primary point of contact for key customers and ensure high levels of customer satisfaction.
• Understand customer business goals, product pipelines, and sourcing requirements.
• Develop account plans and business growth strategies for each assigned customer.

• Drive revenue growth through upselling and cross-selling of existing and new products.
• Identify and convert new opportunities within existing customer organizations.
• Achieve monthly, quarterly, and annual sales targets.
• Negotiate pricing, contracts, and commercial terms.

Promote Taiyos key ingredient portfolio including:

• Sunfiber
• Suntheanine
• Sun Active
• Green Tea Extracts / Functional ingredients
• Conduct technical presentations, product demos, and customer workshops.
• Coordinate sampling and new product development discussions.

• Monitor market trends, customer activities, and competitor movements.
• Provide strategic insights on pricing, market opportunities, and product demand.
• Support new product launches and market expansion plans.

• Collaborate with Technical, R&D, Regulatory, Supply Chain, and Finance teams to ensure seamless project execution.
• Coordinate order processing, dispatches, and payment follow-ups for key accounts.

• Maintain accurate sales forecasts and pipeline reports.
• Update CRM systems with account activity, opportunities, and progress.
• Present periodic business reviews to management.

• Bachelor’s degree in Food Technology, Biotechnology, Pharmacy, Business, or related field.
• MBA in Sales / Marketing is preferred.