National Account Manager - Foodservice, AFH

National Account Manager – Food service, AFH (East/West)

Location: Remote – Within driving distance of a major U.S. airport

Reports To: Director of Sales, National Accounts Away‑From‑Home

We’re a global CPG powerhouse behind iconic, better-for-you brands like Splenda
, Splenda Stevia
, and Java House
, built on three pillars:
Fast. Flexible. Innovative. We help people live happier, healthier lives by reducing sugar—across retail, food service, and QSR channels. Our vertically-integrated approach—from ideation through manufacturing, distribution, and marketing—means if you can dream it, we can do it.

Deliver disruptive growth for Heartland’s health-forward sweeteners and beverages within national and regional QSRs and on-premise chains such as Taco Bell, Starbucks, Chipotle, Jamba Juice, and beyond. You’ll own end-to-end strategy and execution from securing menu placements and rolling out innovative products to negotiating national contracts and activating joint business plans.

• Account Domination & Growth – Strategize and drive distribution across Technomic Top 200. Own a portfolio of key accounts, focusing on system-wide placements, LTOs, and conversions.
• Menu Innovation & Product Launches – Collaborate with culinary, R&D, procurement, and marketing to pilot new formats—liquid sweeteners, cold brews, plant-based beverages, specialty syrups, etc.
• Joint Business Planning & HQ Leadership – Build executive-level relationships; lead joint planning, overcome obstacles, and negotiate long-term contracts and pricing.
• Cross-Functional Activation – Work closely with Sales Operations, Logistics, Finance, Category Insights, Supply Chain, Marketing, and Broker/Distributor teams (DSD & Broadline) to ensure flawless execution.
• Turn syndicated data, consumer insights, and internal analytics into powerful sales narratives and strategic recommendations.
• Trade & Budget Management – Own trade budgets, promotional strategies, and ROI. Evaluate opportunities, prioritize profitable volume, and walk away from the rest.
• Leadership & Personal Drive – Mentor or lead sales professionals (preferred), travel up to 50% across the assigned region (plus occasional national travel), and stay hands-on—challenging the status quo daily.

• Bachelor’s in Business, Marketing, Sales or a related field (MBA is a plus)
• 5+ years in national account management or sales within Food service, or CPG—calling on Technomic Top 200 and QSR chains
• Deep knowledge of QSR franchise systems, menu planning, and procurement
• Proven record in negotiation, presentation, and closing deals—especially in branded product integration
• Strong analytical, financial, and CRM software skills (Salesforce preferred)
• Comfortable in fast-paced, matrixed environments—self-starter, resourceful, creative, and execution-focused

• Competitive base salary + annual bonus
• Vehicle reimbursement or car allowance
• Career growth within a high-velocity, innovative company
• A seat at the table driving game-changing brands in Food service
• The chance to innovate and lead within a vertically integrated, sustainability-minded powerhouse

Heartland isn’t just another CPG company—we’re fast, flexible and innovative
. From developing Stevia farms in Florida to inventing recyclable packaging, we’re redefining better-for-you sweeteners and beverages across channels. If you’re a bold, strategic sales leader who thrives on innovation and impact, this is your playground.

• Mid-Senior level

• Full-time

• Sales and Strategy/Planning

• Food and Beverage Services and Restaurants