Automation Sales Specialist - End User
Listed on 2026-08-22
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Sales
Industrial Sales, Business Development, Technical Sales
Position
Automation Sales Specialist - End User
LocationTulsa, OK
About CrawfordCrawford Electric Supply is a supplier of electrical products and services to contractors throughout the southeastern United States, and is part of the Sonepar group, the world’s #1 electrical distributor. The company values diverse perspectives and offers a supportive culture with opportunities for career growth.
Responsibilities- End User Account Development
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Build and grow relationships with industrial End Users by identifying automation opportunities tied to modernization, reliability improvement, and operational efficiency. - Solution-Based Selling
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Lead the sales process by aligning customer challenges with industrial automation solutions including PLCs, HMIs, drives, motion, safety, and industrial networking. - Opportunity Identification & Qualification
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Identify, qualify, and advance automation opportunities across engineering, operations, maintenance, and capital project stakeholders. - Sales Team Partnership & Account Support
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Collaborate with existing sales representatives to support established End User accounts by delivering automation expertise, assisting with opportunity development, and identifying growth opportunities while maintaining alignment with existing account ownership. - Customer & Market Insight
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Stay informed on industrial trends, customer operational challenges, and competitive alternatives to strengthen solution relevance and value messaging.
- Education
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Bachelor’s degree in engineering, Business, or a related field (or equivalent relevant experience). - Experience
: 5+ years in industrial automation sales, technical sales, or related industrial roles, with experience working with plant engineering, operations, maintenance, or capital projects preferred. - Technical Knowledge
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Working knowledge of industrial automation systems and control architecture; understanding of modernization strategies and competitive automation platforms. - Professional Skills
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Strong consultative selling and relationship management capabilities with the ability to manage multiple opportunities across varied stakeholders. Clear communication and presentation skills.
Note:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
Crawford is an equal opportunity employer.
- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Professional and personal development programs
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
Crawford is a subsidiary of Sonepar USA.
Equal Employment Opportunity StatementSonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or any other categories protected by federal, state, or local law.
Sonepar and its family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843‑745‑2420 or email
EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more: .
Pay Transparency Non-Discrimination ProvisionSonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more: .
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