Senior Martech Engineer

About

Owner is the AI growth system for local restaurants.

Our AI continuously improves SEO, marketing, and online ordering to grow first‑party orders. Unlike other companies that force small business owners to master their software to drive sales, Owner gives them a proven system run by experts.

Owner is like having an army of engineers and marketers on your side, just like the big chains.

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision tens of millions of local business owners will use our technology to succeed in the digital age.

Read our Series C memo here →

Since 2020, we've generated tens of millions in revenue and processed over half a billion dollars of online orders. 1 in 5 Americans have used an  website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including:
Shopify, Hub Spot, Door Dash, Service Titan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Owner is a remote‑first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in‑person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

Owner’s marketing is entering a new chapter. We're building AI first truly personal marketing capabilities. We will build a system where every lead and customer is truly understood: what they care about, where they are in their journey, what they've been educated on, and what they're most likely to respond to next. The goal is intelligent, personalized, multi‑channel marketing at scale — powered by data and AI.

But great vision requires great infrastructure. Before we can build intelligent systems, we need rock‑solid fundamentals: accurate tracking, trustworthy data models, clean pipelines, and a CDP that actually knows who our customers are. That’s where you come in.

As our Senior Mar Tech Engineer, you’ll own the technical backbone of our GTM marketing stack. You’ll design and build the tracking infrastructure that powers our paid acquisition, the data models that feed our CDP and CRM, and the automation systems that help us reach the right person at the right time on the right channel. Over time, you’ll be on the frontier of what agentic AI looks like in martech — helping Owner move from rule‑based automation toward systems that intelligently decide how to engage every user, every day.

This is an individual contributor role on a deliberately small, technical Marketing Operations team. We stay lean by design — and use AI to punch well above our weight.

This role is fully remote and can be based out of the United States or Canada.

• Own Tag Implementation — client‑side and server‑side — and keep event tracking clean and consistent across web and product
• Build and maintain server‑to‑server conversion integrations for Meta, Google Ads, and other paid platforms
• Own tracking hygiene end‑to‑end: UTM standards, pixel coverage, event schemas, and identity resolution

• Own the Hightouch data model — define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization
• Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data
• Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint
• Partner with Data Engineering on the upstream warehouse models…