Strategic Marketing Expert

SUMMARY PURPOSE OF THE POSITION:
The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment.
The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.
The candidate will report to Masco CCO.

RESPONSIBILITIES:
Analyze  market presence, commercial performance, and customer dynamics   to support strategic marketing decisions
Develop  market segmentation, targeting, and positioning   strategies across product lines and regions
Monitor  market trends and competitive landscape   in pharmaceutical and biotech equipment markets
Identify  cross-selling and upselling opportunities   across product lines
Support  Product Managers and Sales Managers   with data-driven insights for pricing, portfolio, and product development decisions
Manage the  CRM system  , ensuring data quality, consistency, and effective reporting
Develop standardized  dashboards and management reports   for executive and operational use
Support strategic planning and business reviews with structured analyses and recommendations

Knowledge & Key

Skills:

Experience in  strategic marketing   as ,  business analysis, strategy, statistics, or performance reporting   in industrial or pharmaceutical-related environments
Support Business Development
Strong analytical skills with the ability to interpret complex datasets and translate them into insights
Solid understanding of  commercial KPIs  , including order intake, margins, and sales performance
Understanding of  pharmaceutical and biotech markets  , including regulated environments is preferred
Hands-on experience with  CRM systems   (e.g. Salesforce, Microsoft Dynamics or similar)
Advanced skills in  Excel and BI / reporting tools   (e.g. Power BI, Tableau)
Structured, detail-oriented, and proactive working approach
Excellent communication and stakeholder management abilities
Ability to work cross-functionally in a matrix organization
Availability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service
Excellent presentation and communications skills both oral and written
Entreprenrship
Fluent  English   (written and spoken); additional languages are a plus

Qualifications &

Education:

Scientific/Technical Degree

Previous

Experience:

Proven experience in similar role in industrial, pharmaceutical, or process equipment sectors
Good capacity in self organization

Nice to Have:

CRM experience (Salesforce, Dynamics, similar)
AI applications experience
Statistics software experience is preferred

MAIN DUTIES KPIS:

Duities

Collect, consolidate, and analyze data from CRM, ERP, and other internal systems
Define and maintain  customer and market segmentation models
Prepare  periodic and ad-hoc reports   on sales performance, order intake, margins, and pipeline health
Track  market penetration and geographic performance   across regions and segments
Analyze  customer behavior and buying patterns   to support cross-selling strategies
Maintain and improve  CRM processes  , including data governance, user adoption, and reporting accuracy
Collaborate with Sales and Marketing to align CRM data with commercial processes
Provide analytical support for  budgeting, forecasting, and strategic initiatives
Contribute to  competitive benchmarking   and market intelligence activities
Support internal reviews, management presentations, and decision-making forums

KPI

Accuracy and timeliness of management reports
Data quality and completeness in CRM
Adoption rate and effective use of CRM   across commercial teams
Quality of insights   delivered to Product Managers and Management
Identification and conversion rate of cross-selling opportunities
Forecast accuracy   for sales pipeline and order intake
Improvement in visibility of margins and performance drivers
Reduction of manual reporting efforts   through automation and standardization
Management satisfaction   with strategic and performance reporting
Growth of market presence   in target segments and regions