Marketing Specialist

Overview

This person promotes DCH and its services to the community by producing and coordinating marketing plans and developing related advertising and promotional material. This position will work with administrators and service line leaders to develop strategic marketing plans and materials designed to promote the hospital. The position will be the liaison between hospital leaders and graphic designers to create marketing materials.

The marketing specialist completes additional projects, as assigned, beyond specifically allocated service line assignments and fulfills additional reporting responsibilities related to tracking the success of the department.

• Maintains an ongoing and interactive relationship with the senior leadership team, service line leaders, department heads, physicians and staff for the purpose of creating and implementing effective strategic marketing plans for assigned service lines and projects.
• Ensures strategic marketing efforts are coordinated with and reflect the overall hospital system strategies and goals as well as the individual goals of each service line.
• Monitors industry trends and suggests new communications strategies and tactics.
• Maintain status of work in a project management system.
• Coordinates the marketing related to the events of assigned service lines or projects and aids other marketing employees in the implementation of their events or projects.
• Plans, implements and maintains the department advertising schedules in coordination with the VP of Marketing and Communications.
• Serves as liaison, as necessary, with various media contacts for the purpose of ad placement, rate negotiations, public relations and other marketing and communication purposes.
• Writes, reviews and edits copy for advertisements and various collateral materials produced by the health system.
• Oversees the development of advertising materials related to his/her assigned areas of service including an on-site presence at production events such as filming or recording.
• Serves as liaison, as necessary, with advertising agencies, graphic artists, writers, photographers, printers, and other vendors and contacts for marketing and communication purposes.
• Works to be an expert in the consistent implementation and enforcement of tone and look regarding the organization’s brand and logo.
• Assists in the monitoring and implementation of branded materials such as stationery and signage.
• Keeps content updated on sections of websites related to assigned service lines.
• Serves as backup media contact.
• Demonstrates creativity, attention to detail and the ability to set and meet tight deadlines.
• Regular, consistent and punctual attendance including the flexibility to work nights and weekends, variable schedule(s) as necessary.

DCH Standards:

• Maintains performance, patient and employee satisfaction and financial standards as outlined in the performance evaluation.
• Performs compliance requirements as outlined in the Employee Handbook
• Must adhere to the DCH Mission, Vision, and Values including creating positive relationships with patients/families, coworkers, colleagues and with self.
• Performs essential job functions in a manner that ensures the safety of patients, visitors and employees.
• Identifies and reduces unsafe practices that may result in harm to patients, visitors and employees.
• Recognizes and takes appropriate action to reduce risks and hazards to promote safety for patients, visitors and employees.
• Requires use of electronic mail, time and attendance software, learning management software and intranet.
• Must adhere to all DCH Health System policies and procedures.
• All other duties as assigned.

Bachelor’s degree in marketing, advertising, business administration, communications, journalism, public relations or related field is required.

Three or more years of related health care marketing experience in a hospital/health system or in a related field is preferred but is not required.

The candidate must be able to show examples of prior successful implementation of project management, consultative, analytical thinking, communication, leadership and interpersonal skills. Demonstrated writing,…