Content Marketing Manager

Responsibilities

• Strategy + Planning:
  Map content to pipeline: top-of-funnel → sales enablement → customer onboarding
• Strategy + Planning:
  Work with GTM, Product, and CS to prioritize initiatives (example: new feature launch → case study → outbound one‑pager)
• Strategy + Planning:
  Identify content gaps based on customer feedback and competitor analysis
• Strategy + Planning:
  Translate positioning into campaigns across owned and paid channels, particularly social media and video.
• Creation + Production:
  Manage the full editorial calendar (across blog, social, newsletter, sales collateral, video, and more)
• Creation + Production:
  Partner with marketing and GTM teams to deliver high-quality content on tight timelines
• Creation + Production:
  Write some pieces (and/or edit ghostwriters + freelancers)
• Creation + Production:
  Use AI tools (e.g. Jasper, Descript, ChatGPT) to scale output without sacrificing quality

• Owned B2B content for 4–6 years (at least 2 of those in SaaS)
• Created content that has directly contributed to pipeline (not just impressions or MQLs)
• Worked closely with sales and/or CS teams before
• Tested AI content workflows — and know how to blend scale + quality
• Managed freelancers or cross‑functional collaborators
• Comfortable editing fast and clearly (not just writing from scratch)
• Built multi‑format campaigns: whitepapers, landing pages, social, video, etc.
• Uses data to make decisions — but doesn’t wait forever to launch something new

• Health Benefits:
  
  Medical, Dental, Vision coverage, HSA
• Commuter Benefits
• Home‑Office Stipend
• Sports Leagues subsidies for employees and their children
• Cell phone and gym subsidies
• Mental Health Resources;
  Talk Space