Director, Product Commercialization

Zymo Research is seeking an experienced, technically credible Director of Product Commercialization to lead the team responsible for translating scientific innovation into differentiated products, successful launches, and sustained portfolio growth. This individual will oversee the Portfolio Commercialization Managers and establish the priorities, operating standards, and performance expectations required to commercialize Zymo's products effectively across global markets.

The Director will own commercialization performance across the product portfolio, ensuring that each portfolio has a clear strategy, compelling positioning, disciplined go-to-market execution, and an evidence-based lifecycle plan. This role partners closely with the Commercial & Innovation Strategist team, R&D, Sales, Business Development, Segment Marketing, Core Marketing, Distribution & Channel Management, and Operations to align market needs, product priorities, and commercial execution.

Join us in making a meaningful impact!

• Define and lead the product commercialization strategy across Zymo's portfolios, aligned with corporate priorities, revenue targets, and profitability goals.
• Set portfolio priorities, annual objectives, resource allocation, and performance expectations for the Product Commercialization team.
• Ensure each portfolio has clear target customers, differentiated positioning, value propositions, go-to-market plans, and lifecycle priorities.
• Synthesize insights across portfolios to identify whitespace opportunities, cross-portfolio solutions, investment needs, and opportunities for portfolio rationalization.
• Lead, coach, and develop a high-performing team of Portfolio Commercialization Managers, fostering ownership, accountability, scientific rigor, and commercial judgment.
• Assign portfolio ownership and balance workloads to provide effective coverage across the business while building succession and organizational capability.
• Establish repeatable standards, stage gates, templates, and decision cadences for VOC, market assessments, business cases, launch readiness, pricing, and lifecycle reviews.
• Set measurable objectives and KPIs for the team; review performance regularly and hold team members accountable for the quality, timeliness, and business impact of their work.
• Hold the team accountable for revenue growth, market adoption, profitability, and competitive performance across assigned product portfolios.
• Oversee the complete commercial lifecycle of products, from early market validation and launch through growth, maturity, optimization, and discontinuation.
• Identify underperforming portfolios or products and direct corrective action plans addressing positioning, pricing, channel readiness, product gaps, or customer adoption barriers.
• Oversee pricing recommendations, demand forecasts, financial models, and portfolio investment proposals, ensuring decisions follow established commercial governance.

• Build a disciplined approach to Voice of Customer, competitive intelligence, market sizing, and customer workflow analysis across product portfolios.
• Ensure market evidence informs positioning, commercialization plans, innovation-roadmap inputs, product improvements, and investment priorities.
• Review and strengthen business cases for new products, adjacent opportunities, portfolio investments, and product rationalization; present recommendations to commercial and executive leadership.
• Maintain visibility into emerging technologies, scientific workflows, customer needs, and competitive moves that may create risk or opportunity for Zymo.

• Own the commercialization governance for new product launches, including market validation, segmentation, positioning, pricing, claims, channel readiness, training, demand-generation alignment, and launch measurement.
• Direct integrated launch planning across R&D, Operations, Marketing, Sales, Business Development, and Distribution to ensure organizational readiness and clear accountability.
• Establish post-launch performance reviews and corrective actions based on revenue, adoption, customer feedback, competitive response, and operational execution.
• Ensure global consistency in product strategy and messaging while enabling appropriate regional and channel adaptation.

• Ensure Sales, Business Development, distributors, and internal teams have current product training, competitive guidance,…