Marketing Analyst

Marketing Analyst

W2 Contract 3-6+ Months

Onsite, Tustin, CA

$36-44/hr + Benefits

We're looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance across digital channels. In this role, you'll turn complex data into clear insights that directly influence how we acquire, engage, and retain customers.

You'll partner closely with teams across marketing, product, sales, and finance to improve campaign effectiveness, guide investment decisions, and support overall business growth. This is a highly visible role where your insights will help shape strategy at both the campaign and executive level.

What You'll Do

Own Marketing Performance Insights

• Analyze performance across key digital channels including paid media (Meta, Google, You Tube, Tik Tok), DTC (Shopify), email, affiliate, and influencer marketing
• Identify trends, opportunities, and areas for optimization across the customer journey

Build Dashboards & Reporting

• Develop and maintain dashboards using tools like Looker, Tableau, or Looker Studio
• Deliver clear, actionable reporting on key metrics such as ROAS, CAC, conversion rates, and customer retention
• Translate data into insights that non-technical stakeholders can easily understand

Manage & Optimize Data Infrastructure

• Consolidate data from multiple sources using SQL and data warehouses (Big Query, Snowflake)
• Ensure data accuracy through regular audits, validation, and cleanup
• Partner with teams to improve tracking, attribution, and data quality

Drive Strategy & Decision-Making

• Provide recommendations to improve campaign performance, customer engagement, and budget allocation
• Support and analyze A/B tests to identify the most effective marketing strategies
• Use data to forecast trends and inform future growth initiatives

Collaborate Cross-Functionally

• Work closely with marketing channel owners, leadership, and other stakeholders
• Help teams interpret performance data and make informed decisions
• Support implementation of new tools, integrations, and automation workflows

What Success Looks Like

• Clear, reliable reporting that stakeholders trust and use regularly
• Actionable insights that improve marketing performance and ROI
• Strong collaboration across teams to drive data-informed decisions
• Continuous improvement of data systems, dashboards, and processes

What We're Looking For

Core Qualifications

• 5+ years of experience in marketing analytics, marketing operations, or similar roles
• Strong proficiency in SQL and experience working with large datasets (Big Query, Snowflake, or similar)
• Experience building dashboards and reports using BI tools (Looker, Tableau, Looker Studio)
• Solid understanding of digital marketing metrics and performance analysis (ROAS, CAC, attribution, etc.)
• Hands-on experience with web analytics tools (GA4 or similar)

Preferred Experience

• Experience in eCommerce or DTC environments (Shopify preferred)
• Familiarity with paid media platforms (Google Ads, Meta Ads) and marketing tools (Klaviyo, GTM, etc.)
• Exposure to multi-touch attribution and advanced analytics
• Experience supporting A/B testing and experimentation frameworks

Nice to Have

• Proficiency in Python or R for advanced analytics or automation
• Experience at a high-growth DTC or consumer brand
• Analytics certifications or advanced training

What You Bring

• Strong analytical and problem-solving skills with attention to detail
• Ability to translate data into clear, actionable insights
• Proactive, ownership-driven mindset with a focus on results
• Comfortable working in a fast-paced, collaborative environment
• Strong communication skills and ability to influence stakeholders

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.