Sr. Manager of Marketing and Communications

The Senior Manager of Marketing will play a critical role in shaping and executing the company’s marketing strategy during its next growth phase. This leader will drive the next phase of Bladder

CARE growth while refining and executing the marketing strategy for the company’s laboratory services aimed at clinical laboratories and biopharma partners.

This position requires a strategic, hands‑on and data driven marketer who can design and implement plans, build foundational marketing infrastructure, and work effectively across Sales, Clinical, and R&D. Although initially an individual contributor role, with some agency support, the ideal candidate has prior experience managing marketing teams and/or agencies and is comfortable operating in a fast‑paced, roll‑up‑the‑sleeves startup environment.

• Strategy & Execution:
  Develop and execute marketing plans and campaigns for LDTs and services to different target audiences including patients, providers, pharma, and other laboratories.
• Strategy & Execution:
  Own both strategic planning and day‑to‑day execution of marketing initiatives aligned with company priorities.
• Marketing Infrastructure & Operations: Build and maintain core marketing infrastructure, including: a) Performance dashboards and reporting systems, b) Defined KPIs and analytics framework, c) Regular review processes and continuous improvement cadence.
• Brand & Positioning:
  Refine and strengthen company and product positioning through VOC and data
• Brand & Positioning:
  Ensure consistent messaging across all channels, materials, and stakeholders.
• Product Marketing:
  Develop clear value propositions for Bladder CARE and laboratory services for each audience
• Product Marketing:
  Partner closely with Sales and Clinical teams to align messaging with market needs.
• Digital & Content:
  Oversee website and digital presence in collaboration with the external agency.
• Digital & Content:
  Guide content strategy to support brand, product, and demand objectives.
• PR & Communications:
  Support internal and external communications, announcements, and thought leadership initiatives.
• PR & Communications:
  Assist in developing clear, compelling external messaging that supports credibility and growth.
• Demand Generation:
  Support lead generation and pipeline development initiatives.
• Demand Generation:
  Collaborate with Sales to align marketing efforts with revenue goals.
• Field Marketing & Partnerships:
  Support select conferences, industry events, and key partnership initiatives.
• Field Marketing & Partnerships:
  Coordinate marketing support for strategic collaborations.

• Bachelor's degree in Marketing, Communications, Business Administration or Management, or related field.
• 5+ years of marketing experience at a life sciences company (Laboratory or Pharma ideal). Diagnostics/Laboratory experience strongly preferred.
• Oncology experience preferred. Experience with urologic oncology products or urologists ideal.
• Target audience experience mix of clinicians and patients.
• Demonstrated experience managing marketing teams and/or agencies, even if this role begins as an individual contributor.

The estimated base compensation range for this position is $110,000-$135,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.