Marketing Data Product Analyst

Overview

Great Day Improvements - Marketing Data Product Analyst (Twinsburg, OH / Hybrid)

Since its founding 13 years ago, Great Day Improvements, LLC has grown rapidly toward its vision of becoming one of the largest home improvement companies in the U.S. Headquartered in Twinsburg, Ohio, Great Day Improvements is a $1.5 billion, vertically integrated, direct-to-consumer provider of premium home improvement products.

The company’s family of brands includes Patio Enclosures®, Champion Windows and Home Exteriors®, Universal Windows Direct®, Apex Energy Solutions®, Stanek Windows®, Hartshorn Custom Contracting, Your Home Improvement Company, K Designers, Leafguard®, Englert®, and The Bath Authority.

With an expanding workforce of over 4,800 employees across 130 metropolitan markets throughout the U.S. and Canada, Great Day Improvements continues to rank among the top home improvement companies nationwide and is one of the fastest growing private companies in America.

Job Summary

The Senior Marketing Data Product Analyst owns the accuracy, definition, governance, and readiness of marketing data products used across Great Day. This role sits within Data & Intelligence in the Enterprise Technology & Intelligence organization and works closely with Marketing, Accounting, FP&A, Data Engineering, and BI teams so marketing metrics, scorecards, and reports are consistent, credible, and ready for business and executive use.

This is not a traditional reporting or dashboard-only role. The Senior Marketing Data Product Analyst is accountable for marketing data products end to end, from defining KPIs and writing report specifications through validation, monitoring, and ongoing change management. The role exists to reduce reactive data issues by taking clear ownership of what gets published and used in marketing reporting.

While the role will perform targeted analysis when needed, the primary focus is ownership, data quality, and alignment.

Location: Twinsburg, OH (Hybrid)

Pay: $120,000 per year

Marketing Data Product Ownership

• Own and maintain marketing KPIs from definition through usage, including logic, assumptions, and interpretation
• Serve as the single point of accountability for marketing scorecards and core reports
• Define what is ready for executive and business consumption and what is not, with clear reasoning
• Manage the lifecycle of marketing data products, including enhancements, changes, and retirements

BI Report and Scorecard Specifications

• Write and own business and data specifications for marketing reports and scorecards before BI development begins
• Define KPI logic, data grain, filters, time windows, source systems, and acceptance criteria
• Partner with BI developers and data engineers during build to clarify intent and resolve questions
• Review completed work against specifications and validation criteria prior to release

Requirements and Definition Management

• Document marketing reporting requirements and metric logic up front
• Maintain documentation as business needs, definitions, and priorities evolve
• Work directly with Marketing, Accounting, and FP&A to align on intent, assumptions, and expected use of the data
• Prevent rework by locking decisions early and communicating changes clearly

Data Quality, Validation, and Monitoring

• Reconcile reports and dashboards back to source systems on a regular cadence
• Monitor data refreshes and pipelines for missing records, late loads, broken joins, and anomalies
• Identify issues early and partner with Data Engineering and BI teams to address root causes and define additional data quality rules as needed
• Track data issues through resolution and communicate status and impact

Marketing Data Governance and Center of Excellence Leadership

• Set practical standards for how marketing data is defined, validated, and changed
• Maintain the marketing KPI glossary and system of truth definitions
• Define what qualifies as a certified marketing report or scorecard
• Run working sessions to resolve definition conflicts and align teams
• Establish repeatable practices that can later be extended to other data domains

Scorecard and Backlog Management

• Own the marketing scorecard backlog and prioritize…