Digital Experience Manager

Digital Experience Manager (On‑Site | Cleveland, OH)

KELTEC is seeking a Digital Experience Manager to lead our digital ecosystem and commercial technology stack. This role manages KELTEC's primary website, customer portal, and multiple end‑user sites while consolidating these properties onto a single technology platform. Partnering with Marketing, Product Management, Sales, Operations, and external vendors, you will ensure accurate product syndication, administer Hub Spot, and drive a connected customer experience that increases user adoption, leads, and revenue.

• Own day‑to‑day performance and continuous improvement of KELTEC's website, customer portal, and end‑user sites (uptime, UX, content, conversion, governance).
• Lead consolidation of end‑user websites onto KELTEC's standardized platform; define requirements, migration plan, QA, launch readiness, and post‑launch optimization.
• Own the commercial tech stack roadmap and administration:
  Shopify Plus, Pimcore, Hub Spot, analytics/tracking, forms/leads, and related tools.
• Ensure consistent product availability and content across web properties, marketplaces (Amazon), and ERP/integrations (Net Suite).
• Administer Hub Spot configuration (properties, lists, lifecycle stages, permissions, pipelines, workflows/automation, lead routing, dashboards).
• Maintain data hygiene & reporting accuracy; improve usability & adoption for Sales and Service teams.
• Manage third‑party partners (developers, integration partners, agencies): scope, prioritize, coordinate timelines, test, and launch enhancements.
• Translate business needs into clear requirements; lead projects from discovery through delivery while aligning stakeholders on outcomes and KPIs.
• Set demand generation strategy, targets, and measurement for paid search and lifecycle/email programs; direct agencies that execute campaigns.
• Run performance cadences (weekly/monthly reviews), align budgets and priorities, and drive optimizations tied to lead quality and revenue impact.
• Improve end‑to‑end customer journeys across web, portal, CRM, and service touchpoints; expand adoption of self‑service and digital ordering/support tools.

• 5+ years in digital experience, ecommerce operations, marketing operations, or digital platform management (B2B preferred).
• Hub Spot administration experience (Marketing Hub required; Sales/Service Hub preferred).
• Website/ecommerce platform experience (Shopify preferred; Shopify Plus a plus) and proven success managing agencies/vendors.
• Strong project leadership and cross‑functional communication; able to translate between business and technical teams.
• Working knowledge of analytics and measurement (GA4, conversion tracking, KPI dashboards).
• Ability to work full‑time on‑site in the Cleveland, OH area.

• Experience with Pimcore or other PIM tools and product data governance.
• Marketplace/feed experience (Amazon) and ERP/integration exposure (Net Suite and/or iPaaS/connectors).
• SEO/CRO fundamentals and experience improving conversion through iterative testing and optimization.

Mid‑Senior level

Full‑time

Business Development and Sales

Industrial Machinery Manufacturing

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