Digital Marketing Specialist, Social Media

Overview

Great Day Improvements - Digital Marketing Specialist, Social Media

The Digital Marketing Specialist – Social Media drives brand growth, audience engagement, and lead generation through organic social and influencer marketing across the Great Day Improvements brand portfolio. This role owns social execution end-to-end—from content strategy, calendars, and publishing to UGC and influencer activation, boosted post optimization, and performance reporting. Blending creative storytelling with data-driven execution, the role partners closely with creative, analytics, web, and sales teams to translate enterprise brand goals into high-impact social programs that build community, extend reach, and contribute meaningfully to pipeline growth and brand equity.

Success in this role requires a highly organized, creatively driven marketer who uses performance insights to turn enterprise brand goals into scalable, high-impact social and influencer programs.

• Develop and execute best-in-class organic social strategies across platforms including, but not limited to, Facebook, Instagram, Linked In, Pinterest, and emerging channels to increase reach, engagement, and follower growth.
• Own day-to-day social media management, including content planning, publishing, copywriting, UGC management, and basic creative production (Canva/Photoshop).
• Create actionable plans to grow and engage social communities while maintaining brand voice, integrity, and consistency.
• Support key marketing moments—brand campaigns, promotions, seasonal initiatives, and events—through integrated organic social plans.
• Monitor social and digital trends, platform updates, and competitive activity; proactively bring insights and recommendations to the broader marketing team.
• Analyze organic performance metrics and iterate on content strategies based on qualitative and quantitative insights.

• Identify, evaluate, and manage influencer campaigns that support brand awareness, engagement, and paid amplification strategies.
• Collaborate with influencers on content concepts that align with brand guidelines while resonating authentically with target audiences.
• Collaborate with paid social on amplification of influencer content. A/B test against traditional ads.
• Track influencer performance and ROI, informing future investment and partnership strategies.

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).
• 3-5 years of experience managing organic and influencer campaigns, preferably in home services, lead generation, or performance marketing environments.
• Hands-on experience with Meta Business Manager and familiarity with Tik Tok, Pinterest, and other organic social platforms. Experience with platforms like Sprout Social and Aspire are a plus!
• Strong understanding of social analytics and ability to speak to what they mean.
• Excellent written and verbal communication skills with strong attention to detail.
• Highly organized, able to manage multiple projects in a fast-paced, results-driven environment.
• Collaborative mindset with the ability to work independently while partnering effectively with creative, paid social, and sales operations teams.
• Proactive and comfortable balancing creative storytelling with data-driven optimization.
• Solid attendance and reliability record

• Customer First:
  Understand and shape customer needs, delivering distinctive value.
• Entrepreneurial Drive:
  Innovate and challenge the status quo to achieve growth.
• Transparency & Trust:
  Lead with humility, honesty, and accountability.
• People-Focused:
  Develop talent, build teams, and lead through collaboration.
• Results-Oriented:
  Drive execution and continuous improvement.

GDI is an Equal Employment Opportunity Employer

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