Senior Product Manager

• Location 1700 MONROE ST,Two Rivers, WI, ,United States
• Employee Type Full-Time
• Required Degree 4 Year Degree
• Manage Others Yes

In this role, you will own the end-to-end commercial strategy and execution for some of our largest and most impactful small kitchen appliance categories while leading and developing a team. This is more than product management—it’s a highly visible leadership role where you’ll drive innovation, influence cross-functional strategy, mentor and coach team members, and directly impact business growth.

You’ll lead products from concept through launch, partner closely with teams across Sales, Marketing, Engineering, Sourcing, Operations, and E-commerce, and serve as the voice of the customer throughout the product lifecycle.

• Own the product strategy, positioning, and multi-year roadmap for assigned categories and brands
• Identify market opportunities, consumer insights, and emerging trends to drive innovation and profitable growth
• Lead new product development from concept through launch using MWCorp’s Stage-Gate process
• Build compelling business cases, including market sizing, pricing strategy, forecasts, margin targets, and competitive positioning
• Conduct customer, consumer, and channel research to uncover unmet needs and validate product concepts
• Partner with Engineering, Global Sourcing, and Quality teams on product design, supplier selection, feasibility, tooling, and product performance
• Lead competitive analysis, including feature benchmarking, pricing trends, and market intelligence
• Collaborate with Sales and E-commerce teams to align products with retailer and DTC channel strategies
• Drive successful product launches, including launch readiness, packaging direction, sales enablement, and post-launch performance tracking
• Manage existing product portfolios through lifecycle planning, SKU optimization, cost-out initiatives, and end-of-life decisions
• Own commercial performance for assigned categories, including revenue, volume, gross margin, and portfolio contribution
• Manage, coach, and develop assigned team members, including regular 1:1s, development plans, and performance feedback; build their Product Management skills through structured support work and by delegating small categories for them to manage under your oversight, with the explicit goal of developing them toward promotion.

• 5+ years of Product Management experience with ownership of products from concept through launch
• Experience with in consumer products, small appliances, housewares, or comparable consumer durable goods
• Strong commercial acumen including forecasting, pricing, margin management, and business case development
• Demonstrated success leading cross-functional teams and influencing without direct authority
• Excellent communication, leadership, and organizational skills
• A proactive, ownership-driven mindset with the ability to balance strategic thinking and execution
• Passion for developing people, building strong teams, and leading through collaboration and accountability