Director Outreach & Engagement

Overview

Ardent Health is a leading provider of healthcare in growing mid‑sized urban communities across the U.S. With a focus on people and investments in innovative services and technologies, Ardent is passionate about making healthcare better and easier to access. Through its subsidiaries, Ardent delivers care through a system of 30 acute care hospitals, 24,000+ team members and more than 280 sites of care with over 1,800 affiliated providers across six states.

The Director of Outreach & Engagement is a growth‑oriented healthcare leader responsible for driving market expansion, provider engagement, consumer growth, and strategic business development throughout the UT Health East Texas market
. This role leads outreach and physician/provider relations initiatives that support referral growth, physician alignment, service line performance, surgical growth, and overall market share expansion
.

The Director serves as a strategic partner to market executives, physicians, operational leaders, and enterprise stakeholders to identify growth opportunities, improve market performance, and strengthen provider and consumer engagement strategies. This position requires a leader with strong sales and business acumen, executive presence, and a proven ability to translate strategy into measurable growth outcomes through effective team leadership, relationship development, and data‑driven decision making.

• Lead market physician relations and outreach strategies to drive referral growth, physician alignment, physician retention, service line expansion, and surgical/OR performance.
• Develop and execute strategic outreach plans that support market growth objectives and organizational priorities.
• Coach, develop, and hold outreach and provider relations teams accountable for consultative sales activities, strategic targeting, relationship development, and measurable performance outcomes.
• Establish and maintain strong relationships with physicians, providers, medical groups, community stakeholders, and executive leadership.
• Partner with operational leaders to identify opportunities that improve provider experience, patient access, referral pathways, and overall growth performance.
• Manages local outreach and consumer engagement staff, ensuring performance and alignment with regional goals.

• Utilize referral, market share, CRM, surgical/OR, consumer, and competitive data to identify growth opportunities and establish market priorities.
• Analyze market intelligence, physician referral patterns, service line performance, consumer trends, and operational metrics to drive strategic decision making.
• Collaborate with enterprise and market leadership teams to execute initiatives that increase volume, strengthen market position, and improve patient acquisition.
• Support strategic planning efforts and business development initiatives through market analysis and performance evaluation.
• Identify and implement best practices in provider relations, outreach strategy, market development, and consumer engagement.

• Lead and develop high‑performing outreach and engagement teams through coaching, mentoring, and performance management.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Effectively prioritize resources and initiatives to focus efforts on the highest‑impact opportunities.
• Use market intelligence and stakeholder feedback to influence operational improvements and remove barriers impacting provider and consumer experience.
• Present growth strategies, performance outcomes, and recommendations to executive leadership and key stakeholders