Marketing Technical Administrator

Position Title

Marketing Technical Administrator

Non-Exempt

Director of Digital Marketing

Tyler - On Site

The Marketing Technical Administrator serves as the operational and technical administrator of the Bank’s Customer Relationship Manager (CRM) platform and related marketing systems. Success in the position requires a balance of technical proficiency, operational discipline, and service‑oriented mindset. This is an on‑site position based in Tyler, TX.

• Ensures the CRM functions as a reliable, accurate, and scalable engine that supports sales, service, and marketing across the organization.
• Acts as the primary point of contact for CRM service and support.
• Manages system maintenance, data integrity, reporting, automation, and integration monitoring.
• Supports digital marketing execution through website updates, form administration and data analysis, and translating complex data into actionable insights.
• Maintains customer complaint records, Google Review documentation, social media analytics, online banking and mobile app messaging.
• Maintains confidentiality of all sensitive Bank information.
• Maintains a positive and caring atmosphere for customers and employees consistent with Southside Bank’s mission, CORE Values, and Blue Book culture guide.
• Provides enthusiastic, professional, and courteous service to Southside Bank customers and employees.
• Participates in proactive team efforts to achieve departmental and company goals.
• Understands and agrees to abide by the policies and procedures established at Southside Bank.
• Responsible for complying with audit policies and procedures as they pertain to this position.
• Performs duties in compliance with applicable laws and regulations, including but not limited to the Bank Secrecy Act (BSA) and related anti‑money laundering laws, and in accordance with the Bank’s Information Security Program.
• Must comply with all applicable laws and regulations.

• Participates in special projects as assigned.
• Complies with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
• Performs additional duties as assigned or directed.

• Highly organized with strong attention to detail.
• Proactive problem‑solver who anticipates issues before they impact users.
• Service‑minded with a strong sense of ownership and accountability.
• Comfortable working across departments and levels of the organization.
• Analytical and curious, with a desire to understand system‑driven outcomes.
• Calm and methodical in regulated or high‑compliance environments.
• Adaptable and eager to learn evolving tools, platforms and processes.
• Clear communicator able to translate to non‑technical users.
• Basic web administration skills.
• Ability to perform system maintenance, including but not limited to: data imports and exports, data cleaning and organization, user setup and role administration, pipeline and workflow configuration.

• Bachelor’s degree in Marketing, Information Systems, Data Analytics, Business or a related field.
• 2‑5 years of experience in CRM administration, marketing operations or similar technical marketing role.
• Hands‑on experience administering a CRM platform preferred.
• Experience building and scheduling reports / dashboards preferred.
• Knowledge of marketing automation and performance reporting preferred.
• Familiarity with API integrations and monitoring.
• Familiarity with data privacy, governance and compliance considerations a plus.

• Must be able to lift 20‑30lb paper boxes.
• Some travel required.
• Must be willing to work in Tyler, TX.

• Manual dexterity sufficient to reach/handle items and work with fingers. Works with fingers and perceives attributes of objects and materials.

• Must be able to remain in a stationary position 90% of the time.
• The person in this position needs to occasionally move about inside the office to visit other offices, conference rooms, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy…