Senior Director of Ecommerce and Digital Experience

OVERVIEW
Under the direction of the Chief Marketing Officer, the Senior Director of Ecommerce & Digital Experience will serve as the General Manager of the Ecommerce business, leading and operating  as a primary driver of enterprise growth. This role holds full accountability for Ecommerce financial performance, site experience, digital platform ownership, and omnichannel integration. The Senior Director owns the end-to-end digital customer experience and is responsible for driving profitable growth through disciplined P&L management, digital transformation, and cross-functional collaboration.

This leader will prioritize initiatives that deliver measurable impact, demonstrate a deep understanding of the business and financial implications of decisions, operate with excellence, and advance priorities with urgency while fostering a test-and-learn mindset. The role serves as the business owner of the Ecommerce platform, ensuring alignment between business objectives and technology execution. The Senior Director leads the Ecommerce Merchandising & Operations team, providing clear accountability, mentorship, and talent development to support long-term growth.

This position partners closely with Merchandising, Finance, IT, Store Operations, and Supply Chain to build scalable digital capabilities and works in close partnership with the Digital Marketing team to align acquisition strategy, paid media performance, and demand planning with Ecommerce growth objectives. This role sits on the leadership team and provides executive-level reporting and actions in weekly leadership meetings.
DUTIES AND RESPONSIBILITIES

• Support the "Cavender's Culture" and drive the Mission, Vision, and Values

• Own the full Ecommerce P&L, including revenue, gross margin, marketing efficiency, and inventory productivity

• Drive profitable revenue growth through disciplined financial management and performance optimization

• Establish KPIs and accountability standards across traffic, conversion, AOV, margin, retention, and operational performance

• Define and lead the multi-year digital commerce strategy aligned with company objectives

• Own and prioritize the digital roadmap in partnership with IT and executive leadership

• Translate business priorities into clear technical requirements and scalable solutions

• Ensure digital initiatives remain on track, on budget, and aligned to financial and customer impact goals

• Lead Ecommerce platform optimization and any future re-platforming initiatives, including planning, change management, post-launch stabilization, and continuous improvement with minimal business disruption

• Ensure digital architecture supports scalability, security, personalization, AI enablement, and omnichannel capabilities

• Lead omnichannel initiatives including BOPIS, ship-from-store, same-day delivery optimization, and inventory visibility

• Partner with store operations and supply chain teams to create seamless cross-channel customer experiences

• Own the end-to-end performance of the site, leading strategic and tactical merchandising execution across homepage, category, search, and promotional strategies to drive revenue, margin, and conversion

• Lead product discovery and sell-through strategy by aligning ranking algorithms, personalization, promotional cadence, and inventory productivity to drive profitable growth and an elevated customer experience

• Leverage data science and AI-driven insights to optimize product discovery, personalization, search, and recommendations

• Partner with merchandising leadership to define digital assortment strategy, while using data-driven insights to influence buying and seasonal decisions for profitable growth

• Operate in lock step with the Digital Marketing team to align ecommerce growth strategy with performance marketing efforts

• Partner on paid media efficiency, customer acquisition performance, and marketing ROI optimization

• Align ecommerce initiatives with digital demand planning and promotional strategy

• Partner on ongoing SEO strategy and technical optimization to drive sustainable organic growth

• Support customer retention and My Cavender's loyalty integration strategies…