Vice President, Category Management, Full Service

Vice President, Category Management, Full Service

** Job Identification:
** 216275
** Job Category:
** Brands
*
* Job Schedule:

** Full time
** Equal Opportunity Employer
** EOE, including disability/vets
** Exceptional Hospitality Starts with You
** _This role is based at our corporate office in McLean, VA_ This is your chance to be part of an in‑house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands! As the Vice President of Category Management, Full Service, you will lead the team focused on supporting the Full Service category.

On the Full Service Brands team, reporting to the Senior Vice President of Strategy, Insights & Full Service Brands, you will serve as a strategic integrator for the Full Service category, driving cross‑functional initiatives and advancing category priorities across Brand Personality, Food & Beverage, and Design.

• Drive strategy development and execution for the Full Service category by overseeing Brand Personality, Food & Beverage, and Design to position the category for growth, strong commercial performance, and guest satisfaction.
• Identify, analyze, and interpret relevant data sets to answer questions about strategic direction and synthesize findings into recommendations for decisions with large‑scale impact.
• Develop business cases which justify investment in strategic brand projects and develop implementation roadmaps to enable the execution of strategic initiatives.
• Oversee Category strategic planning process including integration of Hilton KPI/KSP/MBOs - Commercial, Marketing, PR, BPS, Communications and annual budgeting, and forecasting.
• Manage enterprise activations for the category (e.g., profitability, dual brands, ESG, pet friendly, Customer Promise).
• Lead Category's Brand Integrity work (Relicensing/COO, FRCM & Aging Asset) and complete logistics for Category Team meetings, Brand Planning Sessions, Category/Brand Owner OAC Council Meetings, ad‑hoc owner meetings, and Bi‑Annual owners and category branded conferences.

• Collaborate with functional partners:
  Analytics, Customer Insights, Development, Brand Performance, Brand Standards, Hilton Supply Management, Product Experience and Prototypes, Brand Planning & Innovation, and more.
• Collaborate with Global Brand Leaders and Brand Managers on critical projects.

• Lead category planning, performance reporting, enterprise initiatives, and brand integrity programs to ensure strategic alignment, operational excellence, and stakeholder engagement.
• Ensure the category delivers on guest experience, commercial, growth and owner profitability performance.

** You have these minimum qualifications:**

• Ten (10) years of experience in hospitality or related industries
• Experience repositioning or launching a consumer/hospitality brand
• Three (3) plus years of working directly with owners (either from a corporate or hotel role)
• Four (4) years of management experience
• Willing to travel up to 40-50%

** It would be useful if you have:**

• BA/BS/Bachelor's Degree (MS/MA/MBA Preferred) or equivalent on the job experience

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:

• ** Incredible travel perks** - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world‑class hotels through our Go Hilton travel program
• ** Own a piece of Hilton** - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• ** Paid parental leave** - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• ** Personalized caregiving support** - Access dedicated caregiving concierge services to help navigate…