Demand Generation Specialist

Come Forge the Future of Machine Identity Security

For Operational Systems

At Corsha we're not just selling software; we're fundamentally reshaping how the most critical industrial and operational technology (OT) systems are secured. We're a cyber startup in the DC area, driven by a mission to bring trust, resilience, and identity to the operational systems that power our world – from factories to power grids. We're building the future of machine identity security, and we need a dynamic marketing leader to join our front lines.

This is a high-impact, results-oriented role. You'll be the crucial link between our cutting-edge technology and the market that desperately needs our solutions. You'll lead high-performing, full-funnel marketing programs, driving the growth of Corsha’s pipeline and ensuring our messaging solves our customers' most pressing machine identity challenges. If you crave tangible impact and thrive on building a scalable marketing engine, then this is your arena.

We're seeking a Senior Demand Generation Manager with a rare blend of strategic thinking, Mar Tech acumen, and exceptional communication. You'll drive our marketing and demand-generation programs, help us achieve revenue goals, and maximize the visibility of our groundbreaking platform to secure OT systems. You will drive multi‑channel campaigns to deliver growth on time and within budget, focusing on building a sustainable lead-generation engine.

This role demands a proactive, "builder" attitude, a passion for engaging prospects and customers, and the ability to grow an effective marketing engine.

• Campaign Expertise & Execution: Own, build, and scale multi‑channel demand-generation campaigns across digital channels including Hub Spot, Linked In, Google, and email to drive engagement, conversion, and qualified pipeline. Design targeted buyer journeys informed by account intelligence, buying group dynamics, and community signals.
• ABX Target Account Marketing: Partner with Sales to define and operationalize named‑account strategies, segmentation models, and buying group engagement. Execute coordinated ABX programs that nurture accounts through the buyer journey.
• Events & Community: Strengthen Corsha’s presence across industry communities, events, and peer networks by delivering high‑impact event programs and activating community engagement that builds brand awareness, advocacy, and referrals.
• Performance & Optimization: Measure campaign performance across channels and run continuous experiments to improve engagement, conversion rates, and pipeline generation.
• Pipeline & Funnel Management: Drive marketing‑generated pipeline by optimizing conversion across the full funnel from lead acquisition through opportunity creation, growing pipeline velocity and revenue contribution.
• Hub Spot Operational Backbone: Build and operate our marketing campaign engine in Hub Spot for lead acquisition, campaign execution, reporting, and funnel insight.

• 3‑5 years of experience in B2B marketing at early‑stage or growth‑stage companies.
• Direct experience in the B2B cybersecurity market is a must.
• Requires proficiency with Hub Spot as a campaign, automation, and reporting platform.
• Must have proven experience with AI marketing tools and workflows to enhance performance, not just copywriting.
• Exceptional oral and written communication skills: You can fluidly adapt your campaigns across segments, roles and audiences.
• A builder mindset: You are proactive in innovating with new ideas while identifying problems and solutions to ensure marketing success.
• Data‑driven aptitude: Ability to use dashboards and performance metrics to guide strategy and track pipeline and revenue impact.
• Proven ability to thrive in a fast‑paced, agile startup environment, adapting to changing priorities and operating with partial guidance.
• A Bachelor’s degree in…