Product Analyst - Product

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than
100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are looking for a detail-oriented and strategic Product Analyst to support data-driven product development and decision-making. You will work closely with Product Managers, Designers, Engineers, and Business Stakeholders to uncover insights, monitor product performance, and guide strategy with clear, actionable analysis across TEGNA’s entire digital ecosystem.

Who you are

The Product Analyst is the nexus between consumer centered business strategy and enabling Digital Products  love diving into data, uncovering trends, and identifying patterns that others might miss. You are curious and impact-driven – asking thoughtful questions and are passionate about using data to drive real-world results. You thrive in cross-functional environments and are comfortable working with product managers, content leaders, engineers, designers, and marketers.

You are a strong communicator who can translate complex data findings into stories that stakeholders understand and act on. You take pride in your work and sweat the small stuff—because you know the details matter. And moreover, you are committed to and inspired by our mission to serve local communities everywhere.

Key Responsibilities:

• Product Analytics: Track, measure, and analyze user behavior across digital products to understand performance, identify trends, and surface insights.
• Data Storytelling & Visualization: Translate complex data into clear and compelling narratives through dashboards, reports, and presentations that inform product direction.
• Experimentation & A/B Testing: Design, execute, and analyze A/B and multivariate tests to validate new features, design changes, and growth experiments.
• Stakeholder
  
  Collaboration:
  
  Work with cross-functional teams to define KPIs, prioritize analytical needs, and drive alignment on metrics and measurement strategies.
• User Insights & Research Support: Combine qualitative user research with quantitative analysis to provide a full picture of the user journey and experience.
• Data Infrastructure & Tools: Collaborate with data engineering teams to improve event tracking, data pipelines, and tooling to ensure data accuracy and accessibility.

Requirements:

• 3–5 years of experience in product analytics, business intelligence, data science, or a related role.
• Strong experience in web analytics and dashboarding is required.
• Proficiency in SQL is essential, along with a working knowledge of visualization and analytics tools such as Tableau, Looker, Amplitude, Mixpanel, or Google Analytics.
• Strong analytical skills with experience in A/B testing, cohort analysis, funnel analysis, retention, and product performance tracking.
• Ability to communicate findings clearly to both technical and non-technical audiences.
• Familiarity with product development processes and agile environments.
• Bachelor’s degree in a quantitative field such as Statistics, Economics, Computer Science, or related discipline desired.

Preferred Qualifications:

• Experience working in agile, fast-paced product environments.
• Experience with scripting languages (e.g., Python or R) for advanced analysis.
• Familiarity with product management tools (e.g., Jira, Confluence).
• Background in consumer-driven domains.

Why Join Us?

• Be a critical voice in shaping product strategy through data.
• Work in a fast-paced, collaborative, and user-focused environment.
• Enjoy opportunities for growth, innovation, and real-world impact.
• Competitive salary, benefits, and opportunities for growth. #LI-MS1

Pay Range

$75,000 - $100,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility,…