Senior Marketing & Events Manager

Location: Tysons Corner

This job is with JLL, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

JLL empowers you to shape a brighter way .
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.
Senior, Retail Marketing & Events Manager

The Marketing Manager is responsible for leading the campus's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

This role also oversees the marketing & engagement management for a luxury mixed-use property (Retail, Office, Multifamily) and leads and executes engagement programming and activities for tenants, local community, and office tenants at the property. Additionally, this position supervises and manages a Marketing Manager who handles community engagement and event space management responsibilities.

Job Responsibilities
Marketing Strategy Development & Management
Development of the annual marketing plan for the property based upon the campus's strategic goals
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of campus sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Oversee and provide strategic direction for logistics, planning, and rentals of campus event spaces including establishing policies for client tours, scheduling protocols, invoicing procedures, and ensuring quality standards for space preparation
Develop and manage partnerships with Capital One Marketing/Community Affairs for pop-ups and programming inside Capital One corporate buildings, creating strategic alignment with property marketing goals

Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the campus
Effectively manage campus promotion schedule by integrating into the campus's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency as assigned
Effectively utilize market and consumer research to develop the campus' marketing plan and support the leasing efforts
Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Manage and schedule building amenities (i.e., conference spaces, fitness facility, tenant lounges, etc.) during event planning and implementation
Curate unique and worthwhile activations in public and private event space in conjunction with onsite retailers
Create property programming with the goal of creating a property-wide sense of inclusion and community
Acts as a building ambassador, including maintaining a welcoming presence in public spaces when requested and during events
Promote and engage tenants to…