VP, Brand and Network Sales

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is building a forward‑thinking Sales leadership team to drive innovation and excellence across our company. As part of this effort, we are hiring a Vice President of Brand & Network Sales to deliver TEGNA’s audiences and solutions across all platforms (TV, Streaming, and Digital) to leading brands and agencies purchasing audiences across Network media.

The VP of Brand & Network Sales is responsible for developing and executing a national brand and network sales strategy that unlocks incremental demand alongside the inherent advertiser opportunity in our 51 local markets. This role will drive measurable revenue growth from brand and agency partners and support the continued evolution of TEGNA’s revenue mix.

What this job is: a hands‑on, highly visible sales leadership role that requires extensive face‑to‑face engagement with clients, agencies, and partners, and a strong personal contribution to deal‑making.

What this job is not: a “manage from the tower” role. This position prioritizes execution, presence in the market, and direct client impact.

Core Responsibilities

• Develop and grow direct relationships with CMOs and senior brand leaders to create high‑impact, scalable media partnerships that extend beyond traditional ad buys
• Execute a creative, marketing‑first approach to sales by building cross‑platform solutions that leverage TEGNA’s TV, streaming, and digital portfolio, including sponsored programming and custom content integrations
• Build and expand relationships with large digital agencies and holding company partners to drive direct programmatic (e.g., Programmatic Guaranteed deals) and CTV revenue
• Support the development and execution of a third‑party monetization strategy, partnering with external platforms and vendors to optimize and sell TEGNA inventory
• Personally source, structure, and close complex, high‑value brand and agency deals, owning a defined book of business and revenue target, while coordinating with local and national sales partners as appropriate

Qualifications

• Minimum 12+ years of experience in media sales and sales leadership, with a proven track record of closing sophisticated, multi‑platform partnerships with major brands and agencies
• Demonstrated ability to develop innovative, non‑traditional revenue opportunities, including sponsored content, branded integrations, and advanced programmatic solutions
• Strong relationships with senior brand, marketing, and agency decision‑makers, including experience navigating complex buying structures
• Proven strength in negotiation and deal structuring, with the ability to balance client value and business outcomes
• Hands‑on, self‑directed sales leader capable of executing strategy, owning outcomes, and operating effectively without heavy infrastructure or support

Ability to travel up to 40–50%

Base salary of $250,000–$300,000 plus quarterly bonus and long‑term incentives

Pay Range: $250,000—$300,000 USD

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc,…