Vice President Finance

Life Station is seeking a strategic and operationally sharp VP of Finance to serve as a key member of the executive leadership team. Reporting to the CFO of the family of companies, this full time in-office position based in our Union, NJ headquarters will own all aspects of the company's finance and accounting function — from day-to-day financial operations to long-range strategic planning — while serving as a trusted business partner across the organization.

This is a high-impact role for a leader who thrives at the intersection of financial rigor and business strategy. The ideal candidate brings deep expertise in subscription-based, preferably with experience in healthcare business models, a hands-on approach, and the ability to build scalable finance infrastructure to support rapid growth.

Life Station is a mission-driven healthcare technology company providing personal safety and remote monitoring solutions for older adults. Founded in 2004 and headquartered in Union, New Jersey, Life Station remains privately held and focused on transforming the lives of the rapidly growing senior population in the U.S. through personal emergency response systems (PERS) and other technology-enabled health services. Its in-home, mobile, and smartwatch-enabled solutions promote safety and independence for older adults while delivering actionable insights to caregivers and care teams to support continuity of care.

Life Station is now one of the largest providers of medical alert monitoring and technology services in the U.S., serving nearly one million older adults and their families with dependable, compassionate support.

• Build and mentor a high-performing finance team spanning FP&A and revenue cycle management. Directly partner with accounting and financial operations shared service functions and manage accountability for Life Station.
• Foster a culture of accuracy, analytical rigor, accountability, and continuous improvement.
• Conduct consistent 1:1s and team meetings; own EOS annual and quarterly goals (rocks) for the finance function.
• Oversee performance management, coaching, and career development for all direct reports.

• Lead the annual budgeting process, long-range planning, and short-term forecasting.
• Deliver accurate and timely financial statements, KPI reporting, and dashboard visibility into business performance.
• Present financial results and key drivers to executive leadership and ownership.
• Partner with the President on continuous improvements to KPIs, reporting, and insights.

• Develop and execute the company's financial strategy aligned with organizational goals and market opportunities.
• Provide strategic insights to support expansion initiatives including new product lines, reimbursement models, channel partnerships, and M&A opportunities.
• Advise the executive team on financial implications of operational decisions, pricing strategies, and capital allocation.
• Serve as a trusted partner in important customer and vendor negotiations.
• Oversee revenue modeling for subscription-based PERS services.
• Lead the Medicaid claims team to optimize the collection process, supported by an active Scorecard.
• Analyze customer acquisition costs (CAC), lifetime value (LTV), churn trends, and retention strategies across DTC and B2B channels.
• Partner with product and commercial teams on pricing, reimbursement, and payer strategies.
• Manage cost structures across all departments with tracking mechanisms in place.
• Ensure compliance with healthcare-related billing, financial regulations, and accounting standards (GAAP).
• Own bank reporting under supervision of the Group CFO.
• Oversee internal…