Regional Sales Manager, Government Programs

We are seeking an experienced Regional Sales Manager to lead and develop a high-performing team focused on growth within the PACE, Medicaid, waiver, and HCBS markets. This role will report into senior leadership and directly manage a team of 4–5 sales professionals, with responsibility for driving regional performance, coaching team members, and expanding our footprint within the PERS (personal emergency response systems) industry.

This is a critical role for a leader who understands the complexity of selling into Medicaid and HCBS environments and can translate that knowledge into consistent execution and growth.

• Lead, coach, and develop a team of 4–5 sales representatives focused on PACE and Medicaid/HCBS markets
• Own team performance, including revenue growth, utilization, and regional expansion goals
• Provide hands‑on coaching, mentorship, and deal support to drive individual and team success
• Partner closely with senior leadership to align on strategy, priorities, and market opportunities
• Build and maintain strong relationships with key stakeholders across PACE organizations, health plans, and HCBS providers
• Support team in navigating complex sales cycles within Medicaid, waiver, and government‑funded programs
• Monitor pipeline health, forecasting accuracy, and performance metrics to ensure targets are met
• Identify opportunities for process improvement and scaling best practices across the team

• 5+ years of experience in the PERS industry or closely related healthcare space
• Strong understanding of PACE, Medicaid, waiver programs, and HCBS environments
• Proven experience managing and developing sales teams, with a focus on coaching and performance improvement
• Demonstrated ability to drive growth and deliver against revenue targets
• Deep familiarity with complex, consultative sales cycles in healthcare or government‑funded programs
• Strong communication and relationship‑building skills across internal and external stakeholders
• Highly organized with the ability to manage multiple priorities in a fast‑paced environment

• A player‑coach who can both lead and actively support deals when needed
• Someone who brings credibility in the Medicaid/HCBS space and can guide less experienced team members
• A strong mentor who can elevate team performance while maintaining accountability for results
• A strategic thinker who can balance long‑term growth with near‑term execution

• Team consistently meets or exceeds growth and performance targets
• Improved team capability through coaching and development
• Strong pipeline and forecasting discipline across the region
• Increased penetration and success within PACE and Medicaid/HCBS markets

Life Station values accountability, execution, and continuous improvement. The company expects leaders to operate with urgency, maintain high activity levels, and build repeatable processes that drive results.

Life Station is an Equal Opportunity Employer. All qualified applicants receive consideration without regard to protected status under applicable law.