Digital Marketing Manager

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At IMI, we’re not just creating solutions; we’re building careers. So, unlock your potential: do work that matters, grow with us, and be part of a team shaping tomorrow.

Here, you can make a real difference – solving complex engineering challenges that make industries smarter, safer and more sustainable. From the energy that powers homes to the systems that keep the world moving, you’ll help create solutions the world depends on.

But it’s not just about the work – it’s about how you grow. We encourage curiosity, make learning part of everyday life, and give you real opportunities to build new skills and move your career forward.

We believe in nurturing your wellbeing, too, with strong benefits and flexible policies that help you succeed. At IMI, you’ll find a supportive, collaborative and inclusive environment where you can truly thrive.

The Digital Marketing Manager position will plan, manage and oversee all aspects of a digital marketing campaign to effectively promote Norgren’s brand and products. The duties include planning a digital campaign, delegating responsibilities to the marketing team, and measuring the performance analytics of a campaign.

Work Location &

Schedule:

University Park / Hybrid 1-2 days/week onsite

• Drives Growth through planning and executing a digital marketing plan to promote brand, products, and services on all available digital marketing channels [PPC, SOCIAL, CONTENT, SOCIAL, WEB, MARCOM, MOBILE] o Execute social media efforts to improve KPIs, including leading and contributing to content creation, graphic design, copy creation, and deadline management.
• Create and apply SMS and email-based marketing campaigns.
• Create digital marketing programs using web, organic, and paid media approaches.
• Experience leading and contributing to website creation, including but not limited to microsites and landing pages.
• Enhance brand awareness in the digital space.
• Create content, videos, podcasts on online sites.
• Consolidate and translate complex technical content into a compelling marketing message that produces a high response and optimal search rates.
• Responsible for the development and execution of strategic marketing plans to support the IA Americas business plan. Provide direction and recommendations based on factual data relating to products, advertising, markets, pricing, strategic planning, acquisitions, etc.
• Identify technology, growth trends, and forecasts in market segments. Identify and develop new products and opportunities for existing products to meet targeted growth plans in conjunction with engineering and operations.
• Coordinate development and implementation of product commercialization, including promotional programs, training programs for field and inside sales distribution networks.
• Communicate with customers and develop strategies and programs to satisfy their requirements.
• Manage, train, and develop team members and evaluate their work performance.
• Apply performance management and leadership techniques to assure positive employee relations.
• Track, measure, and report ROI, using data to optimize and evolve performance.
• Perform other duties as responsibilities necessitate.

• Bachelor’s degree in marketing, communications, or a closely related subject is required. MBA preferred – 5 plus years’ experience.
• 2 plus years’ experience managing a team.
• Worked as an internet marketing manager previously.
• Knowledge of digital marketing tactics in depth.
• Social media networking and advertising experience is a plus.
• Digital marketing tools, SEO best practices, and brand exposure tactics are all things you should know.
• Advanced project management abilities are required.
• Knowledge of the most up-to-date technologies and industry trends.
• Experience leading and contributing to website creation, including but not limited to microsites and landing pages.
• Proficient with MS Office Suite (Word, Excel, PowerPoint & Outlook).

Pay range: $120k - $135k

Within this range, individual pay is determined based on skills, experience, and qualifications relative to the job requirements. Base pay information…