Senior Director of Graduate Enrollment Management - Gies College of Business

Gies Graduate Programs Job Summary

Senior Director of Graduate Enrollment Management serves as a senior executive for Gies Graduate Programs. This leader partners closely with the Associate Dean of Graduate Programs to translate strategic vision into measurable enrollment outcomes across residential and online graduate portfolios. This role also works closely with Gies Marketing & Communications (Mar Com) and serves as the lead recruitment contact for top-of-funnel partners and degree program hosts such as Coursera.

The Senior Director is accountable for enterprise-level recruitment, admissions, and enrollment strategy, enrollment target ownership, and resource alignment in support of institutional revenue goals and academic priorities. This role shapes the long-term enrollment architecture of the college, positions Gies Graduate Programs competitively in national and global markets, and ensures operational excellence through high-performing recruitment and admissions teams. Serving as a senior advisor to the Associate Dean, the Senior Director provides strategic analysis, forecasting, and market intelligence to inform portfolio growth, risk mitigation, and innovation in recruitment, admissions, and enrollment pathways.

• Accountable for performance outcomes across residential and online recruitment and admissions teams
• Provide executive leadership and strategic direction to two high-performing recruitment and admission teams spanning residential and online programs
• Ensure operational excellence in admissions review, scholarship administration, onboarding, and yield management
• Develop, manage, and allocate recruitment and admissions budget resources aligned with strategic priorities
• Work closely with the Graduate Programs leadership to create and maintain a functional recruitment and marketing budget for Gies Graduate Programs. Monitor budget allocations and expenditures to ensure unit priorities are supported effectively.
• Establish performance metrics, dashboards, and accountability frameworks
• Ensure compliance with Graduate College and university policies
• Accountable for developing, executing, and sustaining a comprehensive graduate recruitment, admissions, and enrollment strategy aligned with institutional priorities
• Own and monitor annual enrollment and tuition revenue targets in collaboration with academic and budget leadership
• Lead enrollment and tuition revenue forecasting, scenario modeling, and funnel performance analysis
• Conduct market intelligence and competitive analysis to inform program positioning, pricing considerations, and portfolio evolution
• Position Gies Graduate Programs competitively within national and global graduate education markets
• Lead change management initiatives to evolve recruitment models in response to market, regulatory, and technological shifts

• Responsible for designing and implementing proactive recruitment strategies that expand domestic and international pipelines beyond passive inquiry channels
• Cultivate strategic partnerships, corporate relationships, and emerging market opportunities
• Align scholarship strategy and financial incentives with enrollment objectives
• Monitor yield risk and intervene strategically to protect target outcomes
• Represent Gies Graduate Programs in high-level external recruitment engagements and partnership initiatives

• Serve as a senior advisor to the Associate Dean on enrollment forecasting, portfolio growth strategy, and institutional enrollment risk mitigation
• Support student services leadership to create and implement learner retention strategies
• Collaborate with and support other sub-units within graduate programs, aligning with and advancing unit vision and priorities
• Collaborate with Mar Com, Business Development, International Programs, academic departments, and central leadership to ensure strategic alignment
• Support the launch of new academic programs across both modalities through integrated enrollment planning
• Contribute strategic enrollment data to accreditation and reporting initiatives
• Represent Gies Graduate Programs in engagements with a variety of constituents, with the ability to help shape commitments, resolve issues, and contribute to agreements in atypical circumstances

• Bachelor’s degree required
• 7+ years of progressively responsible leadership…