Market Development Representative, Don Ramon

Market Development Representative, Don Ramon

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Located in Houston, TX, Mexcor Inc seeks a Market Development Representative, Don Ramon based in the state of Illinois, USA . We have a competitive compensation package with a wide range of benefits for full-time employees.

JOB DESCRIPTION

Reporting to the Trade Marketing Manager, the Market Development Representative, Don Ramon focuses on driving growth in tequila-focused markets through strategic brand-building initiatives and strong partner engagement. This position is responsible for executing sales and marketing strategies, identifying and developing key On-Premise relationships, and organizing impactful promotional events. The ideal candidate demonstrates a deep knowledge of the tequila category, excels in brand education, and brings experience in executing effective market activation plans to meet performance targets.

Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.

MEXCOR INTERNATIONAL VALUES

• All-In: Being Accountable;
  If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

DUTIES AND RESPONSIBILITIES

Brand Development:

• Develop and execute brand-building strategies in designated tequila markets.
• Ensure consistent brand representation across all touchpoints in the market.
• Support long-term brand positioning through local market insights and initiatives.

Partnership Engagement:

• Identify and engage with key partners, including On-Premise accounts, influencers, and event organizers.
• Build strong relationships to support collaborative promotional opportunities and brand alignment.
• Execute On-Premise strategies to increase visibility and consumer engagement.
• Support account staff with product training and sell-through initiatives.

Promotions and Events:

• Organize and participate in promotional events, brand activations, and tastings.
• Ensure high-quality execution and alignment with brand guidelines.

Brand

Education:

• Conduct brand and product education sessions for trade partners, account staff, and consumers.
• Serve as a subject matter expert on tequila to elevate category knowledge and enthusiasm.

Marketing Performance:

• Monitor and report on the effectiveness of marketing campaigns and activations.
• Provide insights and recommendations to optimize future strategies and ROI.

BEHAVIOR & COMMUNICATION EXPECTATIONS

• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As…