Category Strategy Associate - Crossborder and CN Local Sellers

Location: Manila

Department Business Development and Partnerships Level Experienced  (Individual Contributor)
Location Manila The  Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.

Job Description:

We are looking for a strategic, data-driven, and collaborative professional to join our team as a Category Strategy - Cross Border & CN Local Sellers (CB/CNLS) PIC. In this role, you would drive the performance and business growth of CB and CNLS across multiple categories in the Philippines. You will work closely with both regional and local teams to craft and execute growth strategies, ensuring our sellers remain competitive in the fast-evolving e-commerce landscape.

Drive and manage the growth and performance of Cross Border and CN Local Sellers across assigned categories in the Philippines Collaborate with Seller Management Teams (based in China, Korea, etc), Regional Function Teams, and Local Teams (Marketing, Business Development, Operations) to develop and executive category growth strategies

Strategically plan, implement, and review seller programs, promotional initiatives, and campaigns to strengthen the performance of top brands and key sellers

Continuously analyze market trends and competitive dynamics to ensure sellers remain highly competitive

Monitor seller performance and profitability, generating actionable insights to guide category initiatives aligned with company goals

Map category landscapes and coordinate with seller market teams to design and execute category growth plans

Partner with global and regional teams to cascade programs, secure investments, and collect feedback from sellers

Act as the main liaison between Seller Offices, Regional Teams, and Local Teams to ensure alignment and smooth collaboration

Serve as the point of contact for operational issues related to CB and CNLS in assigned categories

Conduct ad-hoc analyses and support special projects as required

Requirements:

At least five (5) years of work experience; consulting experience is a plus Relevant experience in key accounts or brand management;
Electronics or FMCG experience is preferred but not required

Excellent verbal and written communication skills in English;
Mandarin proficiency is an advantage but not required

Strong data-driven mindset with solid business acumen and understanding of growth and profitability

Highly proficient in Microsoft Excel, Powerpoint, Google Sheets, and Google Slides; strong analytical and presentation skills

Fast learner who can manage multiple projects end-to-end Excellent stakeholder management and collaboration abilities

Flexible and willing to work long hours occasionally

Amenable to work onsite in the Philippines (Ortigas area)
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