Assistant Director of Admissions

Overview

Snow College seeks a highly motivated, results-oriented leader to serve as Admissions Recruitment Manager. This role leads frontline recruitment efforts to increase enrollment through strategic outreach and relationship-based recruitment. The Admissions Recruitment Manager coaches a team of Admissions Counselors, sets clear expectations, and drives measurable outcomes aligned with Snow College’s enrollment goals.

• Drive the performance of the College’s frontline recruitment efforts, translating enrollment goals into clear expectations, measurable outcomes, and actionable territory strategies.
• Lead and coach a team of Admissions Counselors; hold them accountable for results while fostering a student-centered culture focused on continuous improvement.
• Use data to guide decisions, set ambitious yet achievable goals, and monitor progress to ensure recruitment effectiveness and alignment with the College’s mission.
• Expand the College’s reach, strengthen key pipelines, and deliver engaging recruitment experiences for prospective students and families across the state and on campus.

Reports to: Director of Admissions / Executive Director of Access and Outreach

Classification: Full-time, Exempt, At-will

• Two or more years of successful professional experience in higher education admissions, recruitment, outreach, business development, sales, and/or marketing, with demonstrated success meeting or exceeding performance goals.
• Proven ability to supervise, coach, and develop professional staff in results-driven environments.
• Experience setting goals, tracking KPIs, and using performance data to guide strategy and improve outcomes.
• Strong communication, relationship-building, and organizational skills.
• Ability to analyze data and translate insights into actionable recruitment and outreach strategies.

• Bachelor's or master's degree in business management, hospitality, education, or related field from an accredited institution.
• Demonstrated success in sales, marketing, or customer acquisition roles, including pipeline management, conversion strategies, and performance-based outcomes.
• Experience using CRM systems to manage prospects, track engagement, and evaluate performance.
• Experience planning and executing large-scale recruitment, outreach, or promotional events.

• Provide direct supervision and leadership to a team of Admissions Counselors responsible for outreach and recruitment within assigned territories, as well as the Ambassador Advisor overseeing the Ambassador team and on-campus events.
• Build and sustain a high-performing recruitment team culture focused on access, service, professionalism, accountability, and enrollment results.
• Support the professional development of Admissions Counselors through onboarding, training, mentoring, feedback, and ongoing coaching.
• Ensure effective and reputable Ambassador program and on-campus event and tour experiences.
• Conduct regular employee observations during outreach activities and provide timely, actionable feedback.
• Assist team in recruitment efforts in assigned territories.

• Establish team-wide recruitment and enrollment goals aligned with institutional enrollment priorities and access initiatives.
• Guide individual Admissions Counselors in setting territory-specific goals informed by market conditions, historical performance, and institutional strategy.
• Develop, monitor, and refine key performance indicators (KPIs) to track progress across the recruitment funnel, including outreach activity, applications, yield, and enrollment.
• Hold staff accountable for performance expectations while providing support and coaching to improve outcomes.

• Track and analyze enrollment data, recruitment activity, and territory performance to identify trends, opportunities, and areas for improvement.
• Use data insights to inform recruitment strategies, prioritize markets, and allocate staff time and resources to maximize enrollment outcomes.
• Partner with admissions…