Area Director of Sales ("Director de Área de Ventas

Position: Area Director of Sales ("Director de Área de Ventas")
Location: Moab

POSITION PURPOSEAzul Hospitality Group seeks a strategic and performance-driven Regional Director of Sales to lead the commercial strategy for Red Cliffs Lodge Moab, Red Cliffs Lodge Zion, and Bryce Canyon Pines. This portfolio represents high-ADR, destination-driven properties where group, corporate, tour, and leisure segmentation must be precisely aligned to maximize profitability and protect premium rate positioning.

This leader will oversee segmentation architecture, drive corporate and group penetration, optimize tour volume, and protect high-rated leisure patterns across the portfolio.

ESSENTIAL RESPONSIBILITIES Develop and execute multi-year commercial strategy aligned with ownership ROI objectives.

Lead high group demand environments while elevating ADR and protecting leisure compression.

Expand corporate negotiated, incentive, executive retreat, and association business.

Strategically align tour and motorcoach volume to support need periods without displacing premium leisure.

Leverage Marriott systems and enterprise sales platforms where applicable.

Oversee forecasting, pacing, and segmentation analysis across all properties.

Lead, mentor, and hold accountable property sales leaders.

Provide executive-level reporting and forward-looking demand modeling to ownership.

Manage and direct the sales effort of the sales & marketing team for two hotels.

Enthusiastically and proactively sell the property’s concepts to group, corporate and leisure prospects in a way that best illustrates the identity of the brand as innovative and new.

Prospect and qualify all lead sources through cold calls, tele-prospecting and networking to generate new opportunities.

Consistently meets or exceeds individual and team sales and catering goals and hotel budgets

Managing preferred corporate, wholesale, leisure transient, and group accounts that meet or exceed hotel revenue goals

Negotiates contracts ensuring that all pertinent aspects of solicitation and closing are complete and documented

Actively pursue new clients through creative/innovative sales techniques and aggressive prospecting

Identify opportunities to upsell customer through food & beverage offerings, room upgrades, AV and lighting upgrades and spa faculties, if applicable

Manages lead sources to ensure quantity and quality of leads

Create customized Wedding Packages, Menus, and proposals, etc.

Respond to all customer inquiries within 24 hours or sooner

Maintain accurate CI/TY information on all bookings, specifically program details, client correspondence, traces and to-do lists

Conduct unique site inspections that create a WOW experience for the customer

Follow proper event management procedures for event execution to include but not limited to BEO creation, F&B forecasting, resume communication, amenity/VIP designation and room block management

Produce and distribute accurate banquet/catering event orders, timelines, diagrams, and resumes within timeframe set by hotel

Coordinate, plans and implements wedding related marketing tactics and events

Produce and distribute 10-day Events Schedule and BEO Packet, as well as Daily Events Schedule Preside over weekly 10-day BEO reading and daily 3-day BEO readings

Drive strategies to develop long term business relationships and repeat business

Attend trade shows, make on-site field presentations, and outside sales calls to prospective clients

Monitor sales activities/performance to ensure revenue goals meet or exceed established plan and accurately report variance/projections to management

Participate in weekly strategy meetings and use Revenue Management resources to help make informed decisions and maximize revenue

Ensure that the property is maximizing the use of all company, brand and local CVB programs

Recruit the best possible sales team and reduce turnover through coaching, counseling and training

Provide support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth

Develop and maintaining positive relationships with peers, competitors and brand partners

Develop annual Group, Banquet, and Catering Operating Budget and Sales & Marketing plan in conjunction with the property’s executive team and executes marketing-related items

Work with other hotel departments to successfully market amenities including spa, restaurant, lounge and events (as applicable)
Manage/direct all advertising, public relations, and promotional activities.

Coordinate local advertising to promote hotel’s restaurant, lounge, spa, etc.

Coordinate, plan and implement wedding related marketing tactics and events

Add creativity and trend insights into driving catering revenue via wedding packages, promotions and public relations

Work with corporate marketing team, vendors and agencies to develop creative

Represent hotels at various meetings and events in support of community and public relations

Use brand opportunities to drive revenue

Track and report on all sales activities for hotels

Track and report on all event planner surveys and…