CRM Coordinator

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.

Accor Plus offers the ALL Accor+ Explorer programme - Accor's premium paid subscription travel, dining, and lifestyle loyalty programme. We are committed to delivering exceptional value, seamless experiences, and meaningful engagement across our member community of 460,000 members across Asia Pacific.

We're looking for a data-driven and detail-oriented CRM Executive to support the execution and performance of CRM campaigns across Accor Plus. This role is pivotal in delivering high-quality campaign operations, launching market-specific customer journeys—with a particular focus on the UAE market.

Execute CRM campaigns across multiple channels

Activate campaigns across different markets and customer segments

• Manage day-to-day campaign setup, testing, and monitoring

Ensure campaigns align with briefs and timelines

Lead UAE market launch and journey development

Build and execute UAE-specific customer journeys tailored to local market needs

Adapt global CRM strategies for regional relevance

Coordinate with stakeholders to ensure smooth and timely launch

Monitor and report on campaign performance

Track key performance indicators including open rates, click-through rates, conversions, and revenue

Produce regular performance reports and dashboards

Provide insights and recommendations for continuous campaign optimization

Ensure CRM best practices and process improvement

Collaborate with cross-functional teams including CRM Managers, Mar Tech, Marketing & Partnerships, and Data & Analytics

Adhere to data usage, consent, and deliverability best practices

Contribute to the continuous improvement of CRM processes and operations

CRM and Digital Marketing Expertise

Proficiency in CRM platforms and email marketing tools

Experience with marketing automation and customer journey mapping

Understanding of data privacy regulations and CRM best practices

Analytical and Data-Driven

Strong analytical skills to derive insights from data and optimize campaigns

Ability to track KPIs and translate data into actionable recommendations

Project Management and Organization

Excellent organizational skills to manage multiple campaigns simultaneously

Strong attention to detail and ability to prioritize based on business impact

Communication and Collaboration

Excellent communication skills to present insights to diverse stakeholders

Strong collaboration abilities across cross-functional teams and time zones

Adaptability and Strategic Thinking

Flexibility to adapt global strategies to local market needs

Passion for staying current with digital marketing trends and technologies

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space

We pride ourselves on a supportive, people-first culture that values collaboration and growth

We are committed to employee growth and actively support career progression

Flexible / hybrid working culture

Staff discounts at our hotels worldwide

An established organization with exciting growth plans

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 3 years of experience in Digital Marketing, CRM, or Customer Experience