E-commerce Merchandising Manager

Essential Job Functions

• Develop and oversee digital merchandising strategy for product setup, categorization, and on-site presentation to drive customer engagement and conversion.
• Responsible for product page content related to assigned products to help achieve North America Ecommerce key targets including conversion rate, organic revenue growth, and gross profit margin.
• Lead projects and initiatives related to Ecommerce product mix, customer experience, new product launches, within assigned product family.
• Monitor site merchandising performance, track key performance metrics, and share regular updates and actionable recommendations with the Ecommerce Team, Marketing team, Product team, and 3P Agency.
• Provide category performance analysis and merchandising insights to inform decisions and support cross-functional collaboration on ecommerce initiatives.
• Promote continual improvement and innovation within Ecommerce organization, research new trends, and recommend process changes.

• GIS/IT Team – Works with EDI specialist on system integration and data requirements to support catalog accuracy and order management workflows.
• Account Management Teams – Provides merchandising insights and performance data to support channel strategies; coordinates resolution of BTR, Amazon Vine, operations, and logistics issues as needed.
• Marketing & 3rd Party Agency – Serves as subject matter expert on product performance and conversion optimization; collaborates on content strategy and briefs agency on merchandising requirements.
• DTC Operations – Partners with DTC Account Manager to align product presentation strategies and share performance insights across channels.
• Supply Chain & Product Strategy – Collaborates on new product launches, SKU rationalization, and inventory positioning to optimize catalog mix.

• Expert in major retailer vendor portals with proficiency in DTC platforms (Shopify, Woo Commerce) and analytics tools.
• Strong analytical skills including ability to interpret VOC data, conversion metrics, and category performance to drive optimization.
• Capable of identifying performance drivers and defining requirements for improvement initiatives.
• Ability to optimize product content and site navigation for customer engagement and conversion.
• Ability to define technical requirements and lead cross-functional projects with internal teams and 3rd party agencies.
• Strong organizational and project management skills with ability to work independently.
• Excellent written and verbal communication skills with ability to translate data insights into actionable recommendations.

• Delivers results independently with minimal supervision, exercising significant creativity with a think‑big approach.
• Generally, 3‑7 years of experience in related roles.
• Bachelor’s degree in business or a related field from an accredited university, or an equivalent combination of education and experience.

Sedentary:
Typically, the associate may sit comfortably to perform the work; however, there may be some walking, standing, bending, carrying light items, driving an automobile, etc. Special physical demands are not required to perform the work. Everyday Risks:
Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

We are an equal opportunity employer and celebrate diversity. We are committed to create an inclusive environment for all employees and candidates.