Manager, Shopper Marketing

What does a Manager, Shopper Marketing do at Swire Coca-Cola?

The Shopper Marketing Manager utilizes data insights and market trends to create compelling shopper experiences and drive targeted business growth for Swire Coca-Cola and our partner retailers. Collaborates with customers and sales teams to identify mutual growth opportunities that leverage the Coca-Cola portfolio of brands and helps to create joint strategies and tactics that delivers volume, revenue, profit, category and share growth goals with a focus on driving trip conversion, buyer conversion, trial, loyalty, and basket size.

Job Level: 6

• Apply shopper insights across the path to purchase to drive revenue, volume, share, and profit growth
• Partner with customers and sales to identify growth strategies and develop Collaborative Business Plans aligned to key KPIs
• Build customer specific shopper marketing plans tied to key consumption occasions
• Develop and execute insight led programs that drive conversion, trial, loyalty, basket size, and portfolio performance
• Lead end to end program management from concept through retail execution, including POS, sales tools, and agency management
• Identify and scale innovative merchandising solutions in partnership with the Commercial Channel team
• Collaborate with cross functional partners—including business insights, category, sales, brands, PRGM, media, NRS, DIO, and Commercial Channel teams—to translate shopper behavior into actionable plans
• Deliver retailer specific materials to support leadership routines and frontline execution
• Own customer level shopper marketing governance and guidelines to deliver customized, insight driven solutions and strengthen retailer partnerships
• Manage budgets, evaluate promotional ROIs with cross functional partners—including sales and PRGM—to drive continuous improvement
• Prepare customer-facing materials that communicate retailer specific programming for business reviews, promotions, and collaborative planning

• Bachelor's Degree (or equivalent) in Business, Marketing or related field, or 4 years equivalent experience in lieu of a degree required
• 4+ years marketing or Commercial experience required and Marketing or Commercial experience within consumer goods/beverage industry preferred
• PowerPoint, Microsoft Outlook, Excel, Power
  
  BI, MS Teams
• Experience in the development of marketing and commercial programs
• Creative Concept Evaluation: ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact
• Knowledge of creative brief development and effective agency management to drive performance
• Knowledge of consumer purchasing behavior to develop effective programs
• Ability to listen to various points of input and sell a vision of work through knowledge of brand and creative strategy
• Budget management and responsibility
• Partners effectively with stakeholders while assessing broader business impacts and surfacing relevant trends and best practices.
• Understanding of promotional activities, product lines and competitive positioning
• Must possess the ability to think strategically and can improve the Organization's performance within the assigned segment of business
• Excellent written communication and speaking/presentation skills

• Health coverage (3 medical options, dental and vision) and 401(k) Retirement Plan w/company match
• Health Savings Accounts w/company match
• FREE virtual primary care, acute care and physical therapy
• FREE Employee Assistance Program
• Company paid vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time
• Discounted & free product
• Tuition reimbursement
• Opportunities for career advancement

Enrollment in a Swire Medical Plan is required for some benefits.

Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.