Marketing and Communications Director

Benefits:

- Health, Vision and Dental Insurance 75%/25% split between CFI and employee
- Simple IRA with 3% CFI match
- Vacation, sick and comp time accrual and schedule of paid holidays.
- Access to pro deals for outdoor gear.

Schedule:

40+ hours/week during the season:
February 16-November 14
32 hours/week during the off-season:
November 15-February 15

• Reports to: Executive Director
• Direct Reports: Interns, and marketing contractors
• Salary: $50,000-$59,000 per year

Canyonlands Field Institute (CFI) is seeking a collaborative, energetic leader to be our new Marketing and Communications Director (MCD). Based out of Moab, UT, this position provides strategic leadership and oversight for Canyonlands Field Institute’s (CFI’s) marketing, sales, and communications functions.

The candidate for this position has a strong track record of leveraging marketing and sales to advance organizational goals, increase revenue, lead effective communications, and elevate the visibility, relevance, and consistency of Canyonlands Field Institute’s brand. Candidates must have a strong connection to, and passion for, CFI’s mission to cultivate connection to self, community, and nature by creating inclusive educational pathways to the outdoors.

The ideal candidate is creative, professional, a strategic thinker familiar with trends in marketing, and possesses a strong work ethic.

This role is responsible for advancing organizational goals by increasing awareness of CFI’s mission and values, driving enrollment in CFI river and land-based K‑12 th grade and adult programs and events, and strengthening the relevance and consistency of Canyonlands Field Institute’s brand. The MCD collaborates closely with staff, external partners, and contracted resources to ensure all marketing, sales, and communications efforts are aligned, cohesive, and effective.

• Create, implement, and adhere to an annual marketing plan, schedule and budget to realize strategic and measurable goals.
• Collaborate closely with the Education Director and Office Manager to schedule and contract with schools and private groups to meet budget goals.
• Collaborate closely with the Development Director on donor outreach, CRM management, campaign building and the annual report.
• Develop strong relationships and serve as CFI contact with media representatives.
• Manage and execute the social media program and strategy.
• Manage CFI website; provide strategic direction for website development; implement new and improved web presence and maintain best in class website functionality for visitors; select and oversee SEO (Search Engine Optimization); establish benchmarks and budget to manage the website and related outsourced professional services.
• Manage processes to develop mission related and interactive content for e‑blasts and website updates utilizing internal expertise of staff and marketing communication best practices.
• Oversee publication of print materials on a deadline, including seasonal newsletters, event flyers, program brochures, press releases and feature articles to various travel and trade magazines, interior and exterior signage and other marketing pieces, serving as editor and providing content as needed.
• Identify market segmentation and work with other staff to develop new audiences as appropriate.
• Track and report on effectiveness of various forms of communication.
• Serve as staff member on CFI Board of Trustees committees as assigned.
• Maintain and organize all photos, videos and testimonials used for marketing purposes.

• Oversee all job opening listings and promotion.
• Build a file of testimonial quotes.
• Analyze and make best use of data/discuss changes with leadership team.

• Bachelor’s degree in marketing, communications, business, advertising or an adjacent field.
• Minimum of three years work experience with a proven ability to drive strategy.
• Excellent verbal and written communication skills.
• A strong understanding of analytics.
• Mature individual with strong leadership abilities, interpersonal and facilitation skills.
• Experience with multiple communications and data software systems (i.e., CRM’s, Word Press, Microsoft Office, Box,…