Manager, International Marketing

Location: Manila

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.

Position Overview:

As Marketing Manager, International Repertoire, you will play a pivotal and integral role in securing the commercial and cultural dominance of UMG’s international repertoire in the Philippine market.

The “What”:

Delivery of Impactful Marketing Campaigns Plan and execute local, innovative end-to-end marketing campaigns for the international roster of artists under the UMG label as well as other projects assigned by Head of International Marketing Champion the ideation to execution of campaigns to achieve relevant marketing objectives for priority international projects

Ensure that said marketing plans utilize and factor in best practices across relevant touchpoints – from online to offline activations

Secure well-timed promotional executions for all releases especially priority ones Review the performance of each campaign to pivot when there’s a need or opportunity and to contribute new learnings for succeeding projects

Guide junior executives to successfully support by:

Clearing pitch presentations and reports to regional and global marketing leads specific to the projects handled (reports include status updates like impact and next steps)
Strategic troubleshooting of administrative and logistical elements of end-to-end campaign planning and execution

Audience and Landscape Understanding Be the local expert for the artist’s team by providing insightful and up to date consumer, platform, and industry data – unearthing cultural and commercial truths that will inform the strategies and executions of marketing plans

Use insights and data to identify target audiences and trends to inspire unique online and offline marketing strategies, unlocking high-value opportunities for the international roster

High Value Cross-Departmental and External Partnerships Coordinate all internal departmental efforts to ensure the most effective execution of marketing plans

Discover and pursue marketing opportunities with partners and communities that will contribute to the growth objectives of the international repertoire and management of budgets

Savvy Stakeholder Management Be the point person for respective repertoire owners for promotional opportunities in the Philippines Liaise with regional and global marketing leads for all marketing and ad hoc requests

Communicate effectively with repertoire owners, regional marketing team, and global marketing team – aiming for transparency and results

Effective Team Management Develop junior executives to become the best music marketers in the business through proper goal setting, coaching, and feedback

Help manage the high volume of internal and external demands by streamlining tasks and employing strategic decision-making

Monitor timelines of executions and ensure this is closely coordinated with key release dates

The “How”:

Extensive Marketing Experience – a robust background with at least 5 years in comprehensive marketing roles, showcasing expertise across multiple platforms

Managerial Potential – shows great leadership skill and enough experience in the field to be able to manage and train junior executives

High Digital Marketing Acumen – a firm grasp of the constantly evolving digital marketing landscape, staying ahead of trends, and utilizing innovative strategies to engage audiences

Strategic Thinking – big picture and critical thinking to solve problems, balanced with executional know-how Consumer Insight Proficiency - deep and up-to-date understanding of the landscape with a strong ability to interpret and leverage consumer insights driving successful strategies based on market demands

Industry Experience – across FMCG,…