Growth Marketing Data Lead

Location: Manila

Department Marketing Level Experienced  (Individual Contributor)
Location Manila Our  Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users.

Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

Build business understanding internally within the marketing function (with CRM/NUI/OM team) and be the data lead to assist them in data pulls for their analysis/reporting

Assist in growing Shopee PH user base by liaising with internal marketing functions and with external departments and stakeholders, both locally and on a regional level

Be a liaison between marketing and Business Intelligence R&A PICs to ensure proper alignment on the requests

Develop ad hoc analyses or reports/dashboards and communicate insights to marketing team Investigation and fixing of misaligned data and reports

Data migration

Capture high-level and detailed requirements through stakeholder meetings

Create intermediate tables as Single Source of Truth for sub team Develop new and update existing reports.

Drive the standardization of data metrics by leveraging data- and business process knowledge

Determine opportunities for automation using different technologies

Learn and develop new processes to improve reporting tools and systems

Document data and report changes for future-proofing

Upskills to improve resource management

Requirements:

Bachelor’s degree in Business Administration, Economics, Finance, Computer Science,Information Technology, Engineering or related quantitative field

With a minimum of one (1) year of relevant work experience in data analysis and/or strategy

Advanced Microsoft Excel, Google spreadsheet and basic SQL skills

Excellent communication skills

Creative and innovative approach in problem solving

Passionate towards learning about the e-commerce industry

Amenable to work in Podium West Tower, Pasig Flexible to work long hours on occasion
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