Senior Manager Regional Marketing and Events

Overview

COMPANY

Care Grounded in Values, Delivered with

Unwavering

Compassion.Our principles guide how we show up for energy workers and shape how we stand by them and their families every day. At United Energy Workers Healthcare, our vision is to elevate the lives of energy workers with unwavering compassion and whole-person care. For more than 15 years, we have served uranium and energy workers across the United States by helping them access the care, support, and benefits they have earned.

Our work is grounded in PEAK:
Performance, Engagement, Accountability, and Knowledge. These values reflect our unwavering motto:
Best Patient Care and Best Place to Work, and they guide how we honor each worker’s service, protect their dignity, and improve their quality of life.

PEAK is our shared commitment to who we are formance means delivering results for energy workers with excellence, efficiency, and consistency. Engagement means building meaningful connections with colleagues, patients, partners, families, and communities. Accountability means taking ownership of our actions, decisions, and follow-through. Knowledge means continuously improving, embracing technology, and sharing expertise so we can serve energy workers better.

POSITION SUMMARY

The Senior Manager, Regional Marketing & Events leads the planning, coordination, and execution of traditional, non-digital marketing activities across UEW’s regional markets. Although this is a national role, the position works at the regional and local level with Regional Directors, Outreach Benefits Advisors, Operations, and local office teams to ensure events, sponsor ships, local advertising, mailers, media placements, billboards, office signage, and other market-specific initiatives are planned and executed effectively.

This role brings PEAK to life through high-quality execution, strong cross-functional engagement, disciplined ownership of budgets and timelines, and informed recommendations tailored to each market.

ESSENTIAL DUTIES

• Partner with Regional Directors, Outreach Benefits Advisors, and local office teams to develop market-specific plans that support awareness, engagement, referrals, and growth.
• Lead the planning, coordination, and execution of regional events across UEW markets, including resource fairs, community events, educational programs, lunch and learns, open houses, and other market-specific activities.
• Own event logistics from planning through follow-up, including venues, food and beverage, audiovisual needs, presentations, displays, signage, promotional materials, staffing, vendor coordination, attendee experience, and post-event review.
• Create repeatable event standards, checklists, timelines, and playbooks that help local teams execute consistently while tailoring each activity to market needs.
• Coordinate local event champions, volunteers, vendors, and partners to extend marketing execution and allow Growth team members to stay focused on relationship-building and growth.
• Evaluate, coordinate, and activate local sponsorship opportunities, ensuring UEW invests in the right community opportunities and fully receives the agreed-upon visibility, placement, and engagement benefits.
• Coordinate traditional local advertising, including newspaper, television, radio, community publications, billboards, outdoor advertising, and other non-digital media in partnership with corporate Marketing.
• Oversee the deployment of market-specific mailers, event invitations, educational materials, office signage, and community outreach collateral with internal teams and external vendors.
• Coordinate local media opportunities and relationships that increase awareness of UEW, its services, and its commitment to energy workers and their communities.
• Manage assigned budgets, quotes, agreements, invoices, timelines, approvals, and documentation with disciplined accountability.
• Maintain a coordinated calendar of regional events, sponsor ships, advertising deployments, mail campaigns, signage projects, and other local marketing initiatives to improve visibility, prioritization, and execution across markets.
• Monitor the effectiveness of events and local marketing…