Manager, Integrated & Brand Marketing

Manager, Integrated & Brand Marketing

Ballerina Farm

Kamas/Midway, UT | Full-time

A family-run enterprise based in the high mountain valley of Kamas Utah, Ballerina Farm aims to make the world a more wholesome place starting with the soil beneath our feet. What began as a family sharing their farm life and a love for the food raised and grown, has become a worldwide community with aspirations to guide anyone who wants to live a more rooted and intentional life in harmony with nature.

Today, initiatives span, content, agriculture, food production, retail, e-commerce, hospitality, and a growing collection of products and experiences inspired by creation, nature, the farm, the growing team, and our friends around the world. We take pride in creating things with intention, quality, and care—from the food we produce to the products we offer and the experiences we create for our customers.

At the heart of Ballerina Farm is a desire to share the beauty, simplicity, and richness of farm life with people everywhere.

Ballerina Farm is seeking an experienced, strategic, and highly organized Manager, Integrated & Brand Marketing to lead integrated marketing, product marketing, and go-to-market strategy across our growing portfolio. This role will own the development and execution of integrated marketing plans across product marketing, CRM, Email & SMS, lifecycle marketing, paid media, e-commerce, retail marketing, and key brand channels. This person will lead the end-to-end commercialization process for new product launches, seasonal campaigns, retail initiatives, promotions, and strategic partnerships, ensuring every marketing touchpoint works together to drive both brand growth and measurable business results.

Working closely with Creative, Growth, Social, Influencer, PR, E-commerce, Retail, Product Development, Operations, and Supply Chain, this role will serve as the connective tissue across the marketing organization—turning business priorities into clear consumer strategies and integrated campaigns.

The ideal candidate understands how brand and performance marketing work together. They are equally comfortable developing positioning for a new product, building a GTM strategy, reviewing CRM performance, evaluating paid media results, developing a retail marketing plan, and leading a cross-functional launch meeting.

• Develop and own integrated marketing strategies across DTC, CRM, paid media, social, influencer, PR, retail, marketplaces, and other key channels.
• Own the master marketing calendar across product launches, seasonal campaigns, promotions, partnerships, and key brand initiatives.
• Translate company growth and revenue priorities into clear marketing strategies, campaign objectives, and channel plans.
• Develop campaign briefs that define the audience, positioning, messaging, creative needs, KPIs, and measurement.
• Ensure marketing channels work together to create a cohesive customer journey and consistent brand experience.
• Balance long-term brand building with customer acquisition and revenue goals.

• Own go-to-market strategy and commercialization for new products, launches, seasonal initiatives, retail programs, and strategic partnerships.
• Develop product positioning, messaging, audience strategy, launch briefs, and channel plans.
• Partner with Product Development to translate ne w products into compelling consumer-facing stories.
• Coordinate launch readiness across Marketing, Creative, E-commerce, Retail, Customer Experience, Operations, and Supply Chain.
• Lead cross-functional GTM meetings, ensuring clear ownership, timelines, and accountability.
• Evaluate launch performance and apply learnings to future initiatives.

• Own the strategic direction of CRM and lifecycle marketing, partnering with internal teams and the lifecycle agency.
• Develop strategies across Email, SMS, segmentation, automated flows, retention, loyalty, win-back, and reactivation.
• Integrate CRM into product launches, seasonal campaigns, promotions, and brand storytelling.
• Identify opportunities to increase…