Senior Manager, Consumer & Market Insights

Job Details:
Level: Experienced,

Job Location:

UT
- Kamas , UT, Position Type:
Full Time, Education Level: 4 Year Degree, Salary Range:
Undisclosed, Travel Percentage:
Up to 25%, Job Category:
Marketing, Bring Customer Insight into the Products We Build

At Fieldpiece, we build professional HVACR tools and instruments that technicians rely on every day. As we continue to grow, we’re investing in an even deeper understanding of our customers - what they need today, where their work is changing, and which opportunities should shape the products we develop next. A privately held, global company named one of the Best Places to Work in Southern California for four consecutive years, we hire talented people who want to make an impact while growing their careers.

We're looking for a Senior Manager, Consumer & Market Insights, to bring that understanding into the heart of our product strategy. Embedded within our Upstream Marketing team, you'll be an individual contributor responsible for leading customer and market research that influences new product development, portfolio strategy, and major business decisions. You’ll use data gathered internally and externally to go beyond reporting what customers say to uncover the underlying needs, behaviors, pain points, and opportunities that should guide where we invest and innovate.

If have excellent qualitative and quantitative analytical skills, a deep background in gathering consumer insights, and are energized by getting close to customers, finding the insight others miss, and seeing your research directly influence real products and business decisions, we'd love to hear from you.

You can be in our Orange, CA (Tustin in 2028) or Park City, UT (Heber City in 2027) office. This role follows a hybrid work schedule, with employees typically working onsite three days per week. Additional in-office days may be required from time to time for onboarding, training, team meetings, project collaboration, or other business needs. Travel is expected up to 30%.

• Own the research roadmap and schedule across multiple product categories.
• Lead complex market intelligence and strategic research from business question through recommendation.
• Determine the right methodology and execution approach - in-house, outsourced, or a combination.
• Design and conduct qualitative and quantitative research, including surveys, interviews, segmentation, KANO, conjoint/Max Diff, pricing, customer journey, and job mapping.
• Analyze and synthesize data into actionable insights and executive-ready presentations.
• Identify, build relationships with, and manage external research firms, contractors, and specialized partners.
• Scope and oversee outsourced studies, ensuring quality, rigor, and useful deliverables.
• Mentor an internal team member and build broader research capabilities.
• Partner across Product, Engineering, Marketing, Sales, Strategy, and other teams to influence product and portfolio decisions.

• Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics, or a related field; advanced degree preferred.
• 12+ years in market intelligence, market research, consumer/customer insights, or strategic research, including complex research programs for physical, technical products.
• Deep expertise in qualitative and quantitative research and selecting the right methodology for the business question.
• Experience combining primary research with product analytics, CRM, sales data, or Voice of Customer programs.
• Hands-on experience designing studies, conducting research, analyzing data, and presenting recommendations.
• Experience with segmentation, KANO, conjoint/Max Diff, pricing research, customer journey mapping, and job mapping.
• Strong…